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Author:Dr Vikram Venkateswaran
Associate Manager CSC
Associate Manager CSC
The Artist Vs The Entertainer
This week headlines all across the movie world were dominated by just
one name "Kamal Hassan' and his magnum opus 'Dasaavatharam'. Beleive
it or not Kamal, the genius that he is plays 10 roles. Thats really
commendable but is that entertaining?
I have observed that there are two sets of film stars. The Artists and The Entertainers.
The Artists
From time immemorial the artists have dominated cinema. From Guru Dutt to Balraj Sahni. But as most of us were not even born during that time, for the sake of convinience let me stick to contemporary examples. Kamal Hassan is the current great of the artist category. These are commercially successful Cine stars. But the artist too driven by his own abilities and possiblitiles of what he can do and fails to realistically look at whether such a film will be commercially successful. He often targets his movies at the elite or experienced cinema goer- Not masses. He expects the audience to view his work from the same angle as he does. The artist takes himself and his work very seriously and expects the same from the audience. Another example of such an actor in Bollywood is Amir Khan.
The Entertainer
This category of cine stars emerged later. Mostly during the 70's and the 80's. The fore most exponent of this category were Dharmendra and Amitabh Bachchan. But in contemporary days the role has been taken over by the Super star of Tamil cinema Rajnikant,'Thalaiva' (boss) as he is popularly called. Who can forget his cigarette tricks, which have heralded a whole set of spoofs. This category of people are ready to be the butt of spoofs and joke. A classic example of this category is the 'Badshah of Bollywood', Shah Rukh Khan. Though the entertainers dont mind doing serious roles, Rajni in Dalapati and Shah Rukh in Swades, they would preferr to just entertain. Next line, say entertainers rarely digress from their tried and tested formula films. But when they do they are mostly well received . Eg: Rajni in Chandramukhi and SRK in Chak De India.
Movies are for the masses. and the masses in India are those whose life is a daily struggle. It is the entertainer who puts his pride on the line, selflessly just to entertain the masses.
Whether you play ten roles or one the important thing in a country like India is to entertain the masses. Any film maker/ actor aspires for mass recognition and commercial success.
Movies and the Marketeer!
But what has this got to do with marketing and business? Everything!
To begin with every firm and their marketing machinery should design products with the expectations of the customers in mind. These products then have to be modified from geography to geography.
Lets look at the mobile phone market in India as an example. Sony -Ericsson is the Artist as they have high end features in their phone. Music players, high end web browsers among others. But the market Entertainer is Nokia who has a pure play under standing of their customers. The Nokia handsets are user friendly, keeping in mind the level of technical sophistication of the Indian user. And they are rewarded with a dominant market share 62% odd as compared to 13% for Sony Ericsson. Incidentally the brand ambassador for Nokia is King Khan(Shah Rukh). while Amir Khan endorses Samsung mobiles. This seems like a complete analogy to the movie world. Similarly the market leader Pepsi is endorsed by Sjhah Rukh wile Coke is endorsed by Amir.
Similar trends can be spotted in automobiles Hyundai Vs Ford, electronics LG Vs Philip and so on. If we as marketeers take our eyes and mind off our foremost duty(customer satisfaction), the customers would respond accordingly ie with dismal sales.
Even the stars that endorse brands fall into these two categories
This is a lesson to one and all.
Its the eternal battle between the artist and the Entertainer and I personally would liked to be entertained.
Comment 1: By Raaj Vel on 06th Jul 2008
The comment given by Mr.Chella Namasivayam was
excellent.
I got refreshed on seeing his comment.
Really Mr.Kamal Haasan had given the people a great message in a simple form.
It was a great work by KAMAL to Indian viewers.
HE simply told the Chaotic theory.
Other Artist,Directors can take this as an example in how to convey a strong message to the society.
Rajvel.
Chennai
I got refreshed on seeing his comment.
Really Mr.Kamal Haasan had given the people a great message in a simple form.
It was a great work by KAMAL to Indian viewers.
HE simply told the Chaotic theory.
Other Artist,Directors can take this as an example in how to convey a strong message to the society.
Rajvel.
Chennai
Comment 2: By Vicky Rockstar on 03rd Jul 2008
Dude... I also saw the movie: Kamal didn't rz to
our expectation... Make up sucks, all bloody
masks... I was wondering why he didn't do the role
of Asin and Mallika. Then it would have become 12
avathars... Through this movie Kamal really
proved, one man is enough to do a whole movie :-)
Dasavatharam: godamn show off by kamal... nothing
more than that... Guys dont waste money watching
the movie... Its nowhere in front of Indian,
Aalavanthan, Guna, Anbe Sivam...
Comment 3: By Chella Namasivayam on 23rd Jun 2008
CHAOS THEORY..and..BUTTERFLY EFFECT!! – A Must
Watch
Dasavatharam--- Its Kamal haasan's show all through !!!! The movie is a show of grandeur. Kamal makes it beyond the ordinary. His sheer audacity, magnificence and histrionics are simply spellbinding. And creativity is given new dimensions.
Too many doubts about correlation of the movie, Chaos theory and Butterfly Effect have come into Picture....!!!
The movie clearly states about Chaos Theory and Butterfly Effect [Kamal says it in his Speech in the Movie ]
The concept of "CHAOS THEORY" and "BUTTERFLY EFFECT", by itself is a complex concept, which mainly highlights the happening of huge unimaginable things because of least probable things...!!!!
Dasa although deals with these concept, but does not necessarily confuse anyone with it,,,, As i said earlier, its mainly "YOU"... that plays a factor in how the movie gets along with "YOU".
You have got to be Case 1 or Case 2 as i have said earlier in this entry,,, No use being Half Baked.....!!!!
To just brief about these Concepts,
Q: What is a Chaotic System ?
A: Basically a chaotic system is one wherein long term predictions are impossible.Like for example,if I push a car, I know that it is going to move and it will continue to do so if I go on pushing it on and on.However,in a chaotic system,this situation cannot be predicted over a long period of time.
Weather for example is a chaotic system.No matter how good your instruments are,you simply cannot predict the weather with 100% accuracy over a long term basis and forecast it.
Q: What is the Butterfly Effect ?
A: It is the most important component of a chaotic system.Basically,small perturbations results in amplifications which completely destroys the original nature of the system and makes prediction impossible.
If a butterfly flaps its wings in Africa,it could result in a cyclone in USA.(Mark the word COULD).A highly dumbed down explanation of the butterfly effect is in the film Anniyan,where Vikram's sister dies because a liquor shop owner sells liquor on a dry day.
Q: OK, how does Dasa incorporate it ?
A: In essence,Dasa talks about 8 characters who are inconsequential as such,but are integrated in a larger picture.Without Bush,the plane would have been called back.Without Shinghen, Govind would be dead.Without the tsunami,the world would have been destroyed.Even Krishnaveni Patti plays a very important role.If she had not put the vial in the idol,maybe Govind would have recovered it then and there and a powerful weapon would have been unleashed.The very fact that it went into the idol meant that it was being accelerated to its destiny.Without Kaifulla Khan, Govind would have never escaped;the list simply goes on.
Q:OK,so does the film talk about theism or atheism?
A:Neither.It talks about how humans drive the destiny of the world.
So in dasavatharam that idol thrown into sea in 12th century is the cause for tsunami.... so everything is interlinked .The wiki entry also says that chaos could play an important role in plate techtonics. Which means even the 12th century incident is connected.
The 1st scene is perfectly connected to the climax, remember what Kamal says in the 1st scene, that he will not say "Om Nama Shivaya" , but Asin tells him to chant it , but still Kamal refuses , ( in this kamal in his story tries to tell that ) Nambi believes in his god more than anything, but Asin feels "Its ok if we change the god or chant other god's name, its life thats most important." Now if u see the climax its JUST OPPOSITE.... Kamal doesn't believe in god much and values lives of people the most.... but Asin deeply believes in god and that too this dialogue comes when both Asin and Kamal's hand is on the god which came from the sea , and it also means that they are getting united from the place they departed hundreds of years back ( Kamal and Asin).The connection between the 1st scene and the climax in the movie shows the generation circle combined with supernatural powers of GOD and destiny.....!!!
If you watch it closely u can also find another actor who has done double action other than Asin and Kamal.
Asin's father Sahasranamam [12th Century], in the beginning he says to Nambi "Panchatchira manthirathai sollitu vaango mappillai" and at the End [After tsunami] he says "Avar enna jathiyo inga vaanga paati ".
Another Eg. of Chaos Theory and circle of life.
JUST IMAGINE THE CHAOS THEORY IN A TAMIL FILM ??
WILL ANYONE HAVE THE GUTS TO HANDLE THIS KIND OF A SUBJECT IN A TAMIL FILM?
ONLY KAMAL HAS THE GUTS.... U ROCK!!
FURTHER-------------
Nambi explanation
Okay, this is slightly outside the chaotic system driving the film as a whole.From what I could gather he says that this story is about ideologies like God,the madness surrounding such ideologies and decides to tell the story of the Shaivite-Vaishnavite conflict to show how people go crazy in the name of God as an example.
As a loose end,it gets tied up in the end,when the Ranganathar idol is thrown out of the sea due to the tsunami which highlights the cyclic nature of life.Actually the Nambi character highlights both Chaos and Karma which I explained.That is the brilliance of this film,there is so much to see and understand.
Another explanation(and this is slightly far fetched--- as explained earlier) is that Govind is in fact the reincaranation of Nambi. As Nambi he couldn't protect God and died in the name of God.In order to fulfill his Karma,he is reincarnated as Govind Ramasamy who ultimately saves the world from destruction.The idol in the end somewhat hints to this theory; his story began with the idol and it ends with the idol.
As far as the connection with Nambi character and events in 12th Century goes...
The connection is based on the "Butterfly effect ".
When Govind and Andal goes to the bury the idol in the sands, Andal will stumble on a particular stone couple of times...This is the same stone as the one from 12th Century hen Kothai rips her Thaali and flings it at Kulothunga Chozan...it will end up hanging on the stone. So, the implied message here is Andal is Kothai reborn in the 21s century.
During the encounter with Santhana Bharathi in the sand quarry, it is repeat of the incident from 12th century. Instead of Kulothunga Chozhan, it is the Sand Mafia which tries to inflict damage on the land.
This movie is a brilliant juxtaposition of independent characters whose paths cross, if only briefly, which is stunning example of Chaos Theory.
The idol that is drowned in the sea along with Rangarajan in 12th century by Chozha king results in a fault being developed at the bottom of the ocean and creates tremors more than 800 years later. These tremors result in the Tsunami. This again is a classic case of Butterfly Effect wherein a seemingly inconcsequential event (the drowing of the idol) saves Tamil Nadu from being wiped out off the face of the earth.
But actually kamal has not left anything for our imagination... Explanation struck the right chord, Kamal does tell to Asin in a dialogue that idol which gets sunken back then gets struck between the tectonic plates under the sea and causes tsunami...
Many people missed this dialogue i guess. Kamal's accent was so very perfect Tamil, that many people missed it.... Being perfect Is a Problem by Itself !!! :)
Although the explanation is a least possible theory, that is what "Chaos Theory" And "Butterfly Effect" are all about.
Its not just the statue that caused the tsunami, but it just started a large chain of effects which kept multiplying exponentially and finally lead to it after 800 years....!!
Why just say this concept is perfectly illogical... it is possible... thats what i have been explaining all the while !!!
The story line is that things going wrong are made to be right which involves many people and countries knowingly or unknowingly.
Knowingly:
-Bush, Manmohan Singh, Govindh, Fletcher, Balaram Naidu, Mallika Sherawath.
Unknowingly:
-Nambi's drowning to death with the heavy statue causes simple changes to the seabed that causes a devastating tsunami 800 years later [Acc. to Chaos theory it is possible.... although it is least probable... It is possible.. so nothing TOTALLY WRONG About it ]
-Poovaragan(actually saved kamal unknowingly---when poovaragan enters kamal and asin were caught by those manal kollayargal.There poovaragan distracts the gang helping kamal to escape),
- Avatar Singh(gave way to Fletcher to escape in the airport unknowingly),
- Japanese(saved govind from fletcher,he knows he is saving but he doesnt know about the play and was there only for revenge),
- Kallifulla and family(saved govind unknowingly)........
-Vincent is a dalit leader of a lower caste( the so called ) but saved an Iyengar Girl ......and at the end becomes the con of the Iyengar Paati !!
- If Shingen Narahashi's sister was not killed, Fletcher could have killed govind and used the virus for wrong purpose..
This is based on Chaos Theory..!!!!!
People who complain about the story, make-up and graphics are expecting tooooo much from an Indian(tamil) movie!! High expectations are natural because the actor is the GREAT Kamal Hasan. But if someone is expecting graphics to the standard of 'Lord of the Rings' in a tamil movie, then thats foolish. This movie has got visual effects which no other indian movie has produced! Its a pure visual treat! This movie has taken tamil/indian movies to the next level.
And finally the movie is made for TAMIL audience! I read someone writing this movie might not run in B/C center. But, I personally felt it ll be a huge success in B/C centers. Its guys like us who have watched all these hollywood movies complain about the graphics/story. From a normal tamil film viewer point of view this is gonna be a sure visual treat !!!
Dasavatharam--- Its Kamal haasan's show all through !!!! The movie is a show of grandeur. Kamal makes it beyond the ordinary. His sheer audacity, magnificence and histrionics are simply spellbinding. And creativity is given new dimensions.
Too many doubts about correlation of the movie, Chaos theory and Butterfly Effect have come into Picture....!!!
The movie clearly states about Chaos Theory and Butterfly Effect [Kamal says it in his Speech in the Movie ]
The concept of "CHAOS THEORY" and "BUTTERFLY EFFECT", by itself is a complex concept, which mainly highlights the happening of huge unimaginable things because of least probable things...!!!!
Dasa although deals with these concept, but does not necessarily confuse anyone with it,,,, As i said earlier, its mainly "YOU"... that plays a factor in how the movie gets along with "YOU".
You have got to be Case 1 or Case 2 as i have said earlier in this entry,,, No use being Half Baked.....!!!!
To just brief about these Concepts,
Q: What is a Chaotic System ?
A: Basically a chaotic system is one wherein long term predictions are impossible.Like for example,if I push a car, I know that it is going to move and it will continue to do so if I go on pushing it on and on.However,in a chaotic system,this situation cannot be predicted over a long period of time.
Weather for example is a chaotic system.No matter how good your instruments are,you simply cannot predict the weather with 100% accuracy over a long term basis and forecast it.
Q: What is the Butterfly Effect ?
A: It is the most important component of a chaotic system.Basically,small perturbations results in amplifications which completely destroys the original nature of the system and makes prediction impossible.
If a butterfly flaps its wings in Africa,it could result in a cyclone in USA.(Mark the word COULD).A highly dumbed down explanation of the butterfly effect is in the film Anniyan,where Vikram's sister dies because a liquor shop owner sells liquor on a dry day.
Q: OK, how does Dasa incorporate it ?
A: In essence,Dasa talks about 8 characters who are inconsequential as such,but are integrated in a larger picture.Without Bush,the plane would have been called back.Without Shinghen, Govind would be dead.Without the tsunami,the world would have been destroyed.Even Krishnaveni Patti plays a very important role.If she had not put the vial in the idol,maybe Govind would have recovered it then and there and a powerful weapon would have been unleashed.The very fact that it went into the idol meant that it was being accelerated to its destiny.Without Kaifulla Khan, Govind would have never escaped;the list simply goes on.
Q:OK,so does the film talk about theism or atheism?
A:Neither.It talks about how humans drive the destiny of the world.
So in dasavatharam that idol thrown into sea in 12th century is the cause for tsunami.... so everything is interlinked .The wiki entry also says that chaos could play an important role in plate techtonics. Which means even the 12th century incident is connected.
The 1st scene is perfectly connected to the climax, remember what Kamal says in the 1st scene, that he will not say "Om Nama Shivaya" , but Asin tells him to chant it , but still Kamal refuses , ( in this kamal in his story tries to tell that ) Nambi believes in his god more than anything, but Asin feels "Its ok if we change the god or chant other god's name, its life thats most important." Now if u see the climax its JUST OPPOSITE.... Kamal doesn't believe in god much and values lives of people the most.... but Asin deeply believes in god and that too this dialogue comes when both Asin and Kamal's hand is on the god which came from the sea , and it also means that they are getting united from the place they departed hundreds of years back ( Kamal and Asin).The connection between the 1st scene and the climax in the movie shows the generation circle combined with supernatural powers of GOD and destiny.....!!!
If you watch it closely u can also find another actor who has done double action other than Asin and Kamal.
Asin's father Sahasranamam [12th Century], in the beginning he says to Nambi "Panchatchira manthirathai sollitu vaango mappillai" and at the End [After tsunami] he says "Avar enna jathiyo inga vaanga paati ".
Another Eg. of Chaos Theory and circle of life.
JUST IMAGINE THE CHAOS THEORY IN A TAMIL FILM ??
WILL ANYONE HAVE THE GUTS TO HANDLE THIS KIND OF A SUBJECT IN A TAMIL FILM?
ONLY KAMAL HAS THE GUTS.... U ROCK!!
FURTHER-------------
Nambi explanation
Okay, this is slightly outside the chaotic system driving the film as a whole.From what I could gather he says that this story is about ideologies like God,the madness surrounding such ideologies and decides to tell the story of the Shaivite-Vaishnavite conflict to show how people go crazy in the name of God as an example.
As a loose end,it gets tied up in the end,when the Ranganathar idol is thrown out of the sea due to the tsunami which highlights the cyclic nature of life.Actually the Nambi character highlights both Chaos and Karma which I explained.That is the brilliance of this film,there is so much to see and understand.
Another explanation(and this is slightly far fetched--- as explained earlier) is that Govind is in fact the reincaranation of Nambi. As Nambi he couldn't protect God and died in the name of God.In order to fulfill his Karma,he is reincarnated as Govind Ramasamy who ultimately saves the world from destruction.The idol in the end somewhat hints to this theory; his story began with the idol and it ends with the idol.
As far as the connection with Nambi character and events in 12th Century goes...
The connection is based on the "Butterfly effect ".
When Govind and Andal goes to the bury the idol in the sands, Andal will stumble on a particular stone couple of times...This is the same stone as the one from 12th Century hen Kothai rips her Thaali and flings it at Kulothunga Chozan...it will end up hanging on the stone. So, the implied message here is Andal is Kothai reborn in the 21s century.
During the encounter with Santhana Bharathi in the sand quarry, it is repeat of the incident from 12th century. Instead of Kulothunga Chozhan, it is the Sand Mafia which tries to inflict damage on the land.
This movie is a brilliant juxtaposition of independent characters whose paths cross, if only briefly, which is stunning example of Chaos Theory.
The idol that is drowned in the sea along with Rangarajan in 12th century by Chozha king results in a fault being developed at the bottom of the ocean and creates tremors more than 800 years later. These tremors result in the Tsunami. This again is a classic case of Butterfly Effect wherein a seemingly inconcsequential event (the drowing of the idol) saves Tamil Nadu from being wiped out off the face of the earth.
But actually kamal has not left anything for our imagination... Explanation struck the right chord, Kamal does tell to Asin in a dialogue that idol which gets sunken back then gets struck between the tectonic plates under the sea and causes tsunami...
Many people missed this dialogue i guess. Kamal's accent was so very perfect Tamil, that many people missed it.... Being perfect Is a Problem by Itself !!! :)
Although the explanation is a least possible theory, that is what "Chaos Theory" And "Butterfly Effect" are all about.
Its not just the statue that caused the tsunami, but it just started a large chain of effects which kept multiplying exponentially and finally lead to it after 800 years....!!
Why just say this concept is perfectly illogical... it is possible... thats what i have been explaining all the while !!!
The story line is that things going wrong are made to be right which involves many people and countries knowingly or unknowingly.
Knowingly:
-Bush, Manmohan Singh, Govindh, Fletcher, Balaram Naidu, Mallika Sherawath.
Unknowingly:
-Nambi's drowning to death with the heavy statue causes simple changes to the seabed that causes a devastating tsunami 800 years later [Acc. to Chaos theory it is possible.... although it is least probable... It is possible.. so nothing TOTALLY WRONG About it ]
-Poovaragan(actually saved kamal unknowingly---when poovaragan enters kamal and asin were caught by those manal kollayargal.There poovaragan distracts the gang helping kamal to escape),
- Avatar Singh(gave way to Fletcher to escape in the airport unknowingly),
- Japanese(saved govind from fletcher,he knows he is saving but he doesnt know about the play and was there only for revenge),
- Kallifulla and family(saved govind unknowingly)........
-Vincent is a dalit leader of a lower caste( the so called ) but saved an Iyengar Girl ......and at the end becomes the con of the Iyengar Paati !!
- If Shingen Narahashi's sister was not killed, Fletcher could have killed govind and used the virus for wrong purpose..
This is based on Chaos Theory..!!!!!
People who complain about the story, make-up and graphics are expecting tooooo much from an Indian(tamil) movie!! High expectations are natural because the actor is the GREAT Kamal Hasan. But if someone is expecting graphics to the standard of 'Lord of the Rings' in a tamil movie, then thats foolish. This movie has got visual effects which no other indian movie has produced! Its a pure visual treat! This movie has taken tamil/indian movies to the next level.
And finally the movie is made for TAMIL audience! I read someone writing this movie might not run in B/C center. But, I personally felt it ll be a huge success in B/C centers. Its guys like us who have watched all these hollywood movies complain about the graphics/story. From a normal tamil film viewer point of view this is gonna be a sure visual treat !!!
Comment 4: By Anthony Bosco on 18th Jun 2008
Artist Vs Entertainer -
Disclaimer: I am not a fan or a support of either one.
Kamal and Rajini are synonym for an Artist and an Entertainer of Bollywood (South Indian movies). They two remind me of Arnold Swacheneger and Sylveter Stallone of the Hollywood. I wish to recall our memories that Kamal had began acting at an age < 5 years and has continued along with the time machine till date. Where as Sivaji (a.k.a Rajini) the Thaliava (leader), then, a bus conductor; got a vocational call from a famous director to act. There lies the difference between a seasoned artist who has the acting skills in his bones from a tender age and an entertainer who had come midway and took to acting to earn a living.
I would agree that movies are for entertainment and a common man, at the bottom of the pyramid, after a hectic week would like to relax and get entertained and get the money’s worth. Sivaji was the movie which I enjoyed to my fullest and used to discuss the jokes from the clippings quite often. As Dr. VV put it right that Kamal is an artist who would like to exhibit his talent on variety of roles and incarnations also, but he fails to capture the mass except for the people who are in the upper rung of the societal stratification who can understand his concepts and intricacies involved in the expression, developing the physicand body structure to suit a particular role. I think Rajini has understood this and capitalized on it and has become the THALAPADHI (General/ CnC) of the mass.
Disclaimer: I am not a fan or a support of either one.
Kamal and Rajini are synonym for an Artist and an Entertainer of Bollywood (South Indian movies). They two remind me of Arnold Swacheneger and Sylveter Stallone of the Hollywood. I wish to recall our memories that Kamal had began acting at an age < 5 years and has continued along with the time machine till date. Where as Sivaji (a.k.a Rajini) the Thaliava (leader), then, a bus conductor; got a vocational call from a famous director to act. There lies the difference between a seasoned artist who has the acting skills in his bones from a tender age and an entertainer who had come midway and took to acting to earn a living.
I would agree that movies are for entertainment and a common man, at the bottom of the pyramid, after a hectic week would like to relax and get entertained and get the money’s worth. Sivaji was the movie which I enjoyed to my fullest and used to discuss the jokes from the clippings quite often. As Dr. VV put it right that Kamal is an artist who would like to exhibit his talent on variety of roles and incarnations also, but he fails to capture the mass except for the people who are in the upper rung of the societal stratification who can understand his concepts and intricacies involved in the expression, developing the physicand body structure to suit a particular role. I think Rajini has understood this and capitalized on it and has become the THALAPADHI (General/ CnC) of the mass.
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