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Entrepreneurship 2.0 - My thoughts on entrepreneurship, from the trenches
Gunjan  Sinha
Author:Gunjan Sinha
Chairman, Entrepreneur
Micro Entrepreneurship
Over the last decade, as I have personally been busy creating, building, orchestrating various startups, each with their own views to change the world, I have come to a realization, that entrepreneurship itself needs to be democratized. As with every thing else in the world, first there were "elite entrepreneurs" who changed the world (literally), and that list goes on endlessly. From early innovators like Thomas Edison (created General Electric) or Graham Bell (created AT&T), to modern day Vinod Khosla (creator of Sun Micro), Dhirubhai Ambani (creator of Reliance Industries), and the rest. Most of these entrepreneurs and the hundreds of thousand of others, who have adopted entrepreneurship, as their career, either by choice or circumstances, have shared few things in common. They have in many ways combined 7 Key elements to create value for themselves and the society 1) An unstoppable power to dream the dreams 2) Taking advantage of some major market, technology or industry shifts 3) Ability to rally people behind them to pursue their dreams 4) A foolish willingness to fail, giving them power to take risks. 5) Access to capital to allow for them to succeed. 6)Access to entrepreneurial mentors and coaches to help them navigate the journey 7) Last but not least, ability to work hard and commit their present and future to the cause.

When I look at all the 7 Key elements of entrepreneurship, I believe that entrepreneurship itself is now ready to be taken to the masses, to the "long tail" of the human population, to villages and rural areas, to common folks, who are ready to make a difference for themselves and their environment. A lot of these have become possible because of internet, wireless communications and other technologies creating a global equalizer in the society itself. What I am talking about here is not some thing new. People have talked about "Microfinance", "Village Banking", "Banking for the poor", etc. etc. for a decade now. In fact Mohd Yunus even received his "Nobel Prize" in 2006 for his work on Grameen bank in Bangladesh, and other parts of the world. Though the difference in approach here is that I truly believe in the power of entrepreneurship, combined with the leverage of capital; not the other way around as the disciplines of "finance" or "banking" might imply. I dream of inspiring and empowering not one or two or tens of entrepreneurs, I would like the SiliconIndia community to help inspire, and help create millions of entrepreneurs in all parts of the world, in remote villages, to uplift rural population, to find that small "fisher woman" who can through smart entrepreneurship can multiply her income by 10x. Or the local artisan, who figures out the game of volumes and distribution to reach out to the demand out there or to the talented village school teacher, who could never reach out of her job, to now creating an educational micro enterprise to change the ways kids learn and grow. In this flat world, the world of internet, cell phones, global connectivity, a world of social, professional networks like the ones of SiliconIndia.com, we are now ready to take on this "Big Social Challenge". So, how do we go about inspiring, a million successful entrepreneurs and ventures through out the villages, small towns and remote areas of our world? How do we, in the siliconIndia member community collaborate, contribute intellectually to enable such a dream to become a reality?

I don't have all the answers, but through my blog and monthly column in SiliconIndia, I would begin talking about ways and approaches to getting there collectively. This is an "open source" endeavor and I am looking for all of you to contribute through your ideas, and insights as we collectively "bootstrap" this big vision of million entrepreneurs?

A number of startups and established companies are now beginning to look at opportunities like these for big social impact. Take a look at http://www.kiva.org or http://www.villageeef.org or Omidyar networks or Ashoka (Social Entrepreneurship Non-profit) or Acumen (Socially oriented investment fund for developing countries) or Grameen bank themselves. On top of these are are non-profit MFIs (Micro Finance Institutes) or for-profit MFIs (like SKS MicroFinance in India) also doing great work on microfinance and assisting in social entrepreneurship. Even peer-to-peer micro lending sites like www.prosper.com or www.zopa.com are also enabling micro lending for village entrepreneurs.

I believe that the opportunity goes far beyond just micro lending for true entrepreneurial success in our village, and rural economies around the world. There are 3 Billion people in this world who mostly lives well below $2/day! How do we turn our internet enabled, cell phone powered "global village" into a land of equal opportunities for this 3 Billion people, who have thus far not begun to enjoy the benefits of modernization yet? That is the challenge, I lay in front of all of you here in the siliconindia community.

Unlike a discourse on micro finance or micro entrepreneurship or on developmental economics, I want us all to collectively think about how to bootstrap a "social venture" to drive a million entrepreneurs to success! Let us begin to call it SiliconIndia.org.

By the time I write the next month article, I would like all of you to think through and share your inputs on this "nice collaborative business plan" of micro entrepreneurship.

Here are some of the key elements of what we have to enable? 1. How do we leverage the power of the silconindia community to make a difference in developing micro entrepreneurship in the villages? 2. How do we gain access to capital to allow this SiliconIndia.org dream to become a reality? Should we go and ask all the companies in Bangalore (or Delhi or San francisco or elsewhere) to contribute some of their stock/cash, employee time or both to help us get there as a community? 3. How do we find the right entrepreneurs amongst these 3 Billion people, who live under $2/day so that we can collectively (through our digital knowledge network) can turn them into winning entrepreneurs.? 4. Which NGOs should we partner with locally on the ground to help these micro entrepreneurs in smaller towns and villages 5. How do we build the right web site to allow all of us to collaborate on this social mission? 6. What is the business model for such an endeavor...etc...etc.

Let us make this our very own project, and my promise to all of you is that we will collectively create a successful social venture (called SiliconIndia.org) who we can all take pride in and feel a sense of personal ownership.

Now let us get to work. Please reach out to me at gunjan@metricstream.com if you have any interesting thoughts, ideas or if you wanted to volunteer or contribute. Now is the time, not next year, not next decade.

Gunjan Sinha

Soon to be created "SiliconIndia.org"

 
Comments
Comment 1: By Perry Mistry on 15th Jul 2007
Ref: Development of biotech-Pharma-Medical Devices & Combination Products;drug coated medical devices at Major high Tech Mnfg SEZ at India:CRO & CMO services: I have worked for 21 years at major gidc locations at GIDC-Gujarat-India & since 1996 I am based at San Jose associated in New Product Development Labs for pcb-flexible pcb-materials charecterisation labs ,Medical Devices: metals & non-metals:polymer-modified polymers & plastics to manufacture Clinical Materials & Commercial Products in stents,catheters,heart valves,Transdermal Drug Delivery Products: We all chemists & Chemical engineers with your Help in India can set up RAQA & QA Centers for Fast Track Clinical Materials Approval Process as Time to Market/Speed to Market will be very critical for Indian Institute of Science/Scientists/IIT Technologists working on their Laboratory/Proto-Type Products approval Process and Metric Stream can be a Major Catalyst in setting up Major High tech Mnfg SEZ in Semiconductors-Nanotechnology-Electronics Mnfg-flexible pcb.Medical Diagonistics Industry: PERRY MISTRY CHEMICAL ENGINEER CHEMENGG DEPT.MSU-BARODA(1975) san jose-ca-usa: WATER RESOURCES CONTROL ENGINEER/product certfications & water-wastewater,Air Pollution ,related studies:

Comment 2: By Priyabrata Sahoo on 20th Jun 2007
This is a great and interesting concept. People generally think that technology can be of use for people living in city or internet can be used by highly educated people. But if we observe china there are factory workers who work on shift basis and by the time they get back to their shelters (given by the factory) they browse couple of hrs and get to know about the world. China has largest number of internet users in the world. They are not highly educated but this activity helps them think about the work in more efficient way and perform better and better. Typically there are auto manufacturers who are training their employees about the manufacturing processes and work improvement methods. This helps them hone their skills and in turn increasing the productivity. They are not necessarily engineers, but small people for whom engg means a lot for their work. The same thing can be done in India. More ever we have good amount of English speaking people here. Also lots of software is now available in local language. Village people can use the advanced technology and can be more aware about the outside world which will help them in their life. Morever it is said that necessicity is mother of invention and from invention entrepreneurship starts. In village area there is more chance of entrepreneurship as there is less facility or in other words there is huge unsatisfied need. Hence people try to solve their problems by entrepreneurial ideas but due to lack of support and understanding and access to information they are unable to realize their dreams. Some come to city and make their dream a reality and maximum bow down to the pressure of survival. Definitely if we can help them in erasing this missing link of support and give them a helping hand we will find more industries or entrepreneurial ventures will start cropping out of villages. I was involved with an initiative like this. I want to share with all of you. There is a village named Gummadidala near Hyderabad which was targeted to make an ideal village. The concept is to without any external help or money how to make the village self sufficient so that the money does not flow outside of the village. This has created trigger in the entrepreneurial minds and they started thinking from different angle how to make it. They themselves found out along with team of experts that there is a huge amount of effort getting lost bcoz of poor planning and unorganized activities. Examples as follows - A lot of vegetable gets wasted in their weekly Bazaar and it cause foul smell after some days and make the environment bad. This can be used for producing vermi compost that can be used as fertilizer. This not only can be created by farmers but every housewife can do it at her back yard. There is a SUPW class in each school where students are engaged in cleaning activities. The same students can be used to collect the waste vegetables and use for vermi composting. Rather than throwing the household vegetable waste it can be put in a pit at the backyard. This can be done with less effort. - The same can be done in the fields when there is no crop and its left barren. - Village women product different kind of pickles and papads and they just use for their home or give to the neighbor as gift. But if this can be done in an organized way and packed properly it can have a better value in the market. The village youth spend most of the time in unnecessary activities. But their labour can be utilized for transporting products to city and selling in the market. 10-20 families can come together and get a vehicle and can use it to sell products in city. In this way everybody is having something to do and getting extra income other than agri income. - There are many skilled tailors in the village but villagers buy from city. With little bit training these guys can make good clothes and hence the money will remain inside the village. All they need is little support in planning and small initial investment and a supporting hand and rather I say a catalytic activity. They have everything in them but need trigger. See the same village has come up with portal. http://www.gummadidala.com/ 3 years back people used to suicide in this village, but now they are showing their village in google maps. How people can change themselves with small help. Regarding selection of entrepreneurs we do not have to go the old way of fight and win. In villages there are already leaders and managers and by theory of natural selection they will come up the ladder

Comment 3: By Gunjan Sinha on 09th Jun 2007
Santu: I see your points. I agree that there should be a selection process, in picking which "Micro Entrepreneurs" you want to back, and which ones not. The screening process can be driven off through the siliconindia community. But, one interesting fact still remains, that if you look at the rural India, there is still a lot of villagers and folks in rural india, who are self employed (either by choice or circumstances) and through micro entrepreneurship program if we can help them raise their "incomes" from $2/day to $20/day ( and do it at scale!) we would have accomplished a lot. To all other readers, let us keep the ideas flowing here. This would help us gel the right business plan. And thank you santu for your keen observations. Gunjan

Comment 4: By Santu Chakravorty on 03rd Jun 2007
A very apt thought to act upon for empowered, but underplaying India. All of us have witnessed the way some of our go-getter entrepreneurs, both young and seasoned have made the world feel India’s presence on the globe in a very big and positive way. We have been amazing the world with the thunder of technology and the lightening of innovation for quite some time now. However, as Gunjan, a very successful serial entrepreneur himself has said in this article, now is indeed the time to turn around and look at our own people (less privileged) to help them benefit from the progress we have made over the past decade and half. Else, we might end up struggling with larger than ever divides between our people, society and dreams! I have one concern though. While it sounds very encouraging to help make entrepreneurs everywhere esp. the villages and suburbs that need urgent attention, will it not become a threat someday to the economy where there would be a rat race for every piece of bread? I feel that the world has its own balanced sets of ‘creators’ and ‘repeaters’ and we cannot expect a creator behavior from a repeater or vice versa. The two complement each other and together they build an enterprise. May be we should think of making entrepreneurs within an entrepreneurship to begin with. That would probably reduce the risk of investing on less effective ideas and less deserving individuals as a true entrepreneurship is a responsibility to hold the torch and show the path for others to follow. I would suggest that no matter how big or small all enterprises and ideas should be reviewed by some authority/ evaluating body at village, block or district level to be considered for the needed support (technical or financial) from “Siliconindia.org” or may be a regular weekend visit to the assigned rural places by designated representatives to collect situations/ cases that need assistance under the project. Group them under industries/ zones etc. Once we have our data right, we would know how much is needed for the first phase, which could be something like empowering 1 small scale industry business that could host at least 10% of village's population, with right tools and resources in every village that's stronger than, say 1000 households. Siliconindia network of CEOs & entrepreneurs or a group like SVLG would be the right place to form the governing team for the project as one of the first steps.

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