When ever you are packaging your solution you should always look for the market environment. This is the most important step for packaging your product and for cost cutting too.
In other words if you know what is people mentality in the market or their spending style you can package your solution different way way and as effective as it can be.
If you take US as a market, people mentality here is that they usually don't care for packaging. They usually check the Solution they are buying is solving their problem or not. And in US people usually purchase with plastic money so they don't care much about the pricing, and its external packaging. But at the same moment you take whole Europe as a Market you see a complete opposite approach. Here people always look for value. Value is not the price but its use, appearance are worth for its price. and here packaging of a solution is always important in it value. So here Packaging is very important.
Now if you take India as a market you will find condition here is completely different than US and Europe. In India people usually do not believe on new product less. In India people usually purchase on trust. In India Trust building is much more important than Brand building. If your solution is very much useful for people it will definitely people buy. But at the same time you need to concentrate on specific customers. take example of worn out jeans - If you want to sell worn out jeans you can start selling in whole India at the same time because in rural India or in tier II cities people are still not that open minded. you should always look for Metro customers. and when it becomes popular in metro you should look for other small cities. Even this problem arise for big companies like Levi's.
My take on this question is you should always look for the market before packaging the solution. Market survey is very important before packaging as it may help in cutting your costs.