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Author:Moses Gomes
Assist-Manager at Imprimis Life PR
Assist-Manager at Imprimis Life PR
What are Superbrands?
What are superbrands
Do every brand aspires to become a Superbrand? or is their something which is more bigger than a Superbrand?
Most of the Hoardings, ads in newspapers, n TVCs have boasted that they are Superbrands, but nobody dared to explain what is this thing called Superbrand?
According to Wiki Superbrand is an independent agency which certifies whether a brand is a Superbrand or otherwise, can visit this link http://en.wikipedia.org/wiki/Superbrands.
Why every brands then aspire if some independent agency is certifying, and the best part is that the consumers don't know what is this Superbrand? So what is the use of making your brand a Superbrand (Even I am wondering about the same?).
What makes a brand Superbrand?
Quality, Customer satisfaction, Internal communication of the company, Operations, etc. As a lay person I really don't aspire to buy a particular Brand because it is a SUPERBRAND I buy because I like the Brand.
I hope Superbrand someday comes up with consumer educating programs, so that we as consumers start trusting a product/service a Superbrand (The way we trust ISI mark)
Do every brand aspires to become a Superbrand? or is their something which is more bigger than a Superbrand?
Most of the Hoardings, ads in newspapers, n TVCs have boasted that they are Superbrands, but nobody dared to explain what is this thing called Superbrand?
According to Wiki Superbrand is an independent agency which certifies whether a brand is a Superbrand or otherwise, can visit this link http://en.wikipedia.org/wiki/Superbrands.
Why every brands then aspire if some independent agency is certifying, and the best part is that the consumers don't know what is this Superbrand? So what is the use of making your brand a Superbrand (Even I am wondering about the same?).
What makes a brand Superbrand?
Quality, Customer satisfaction, Internal communication of the company, Operations, etc. As a lay person I really don't aspire to buy a particular Brand because it is a SUPERBRAND I buy because I like the Brand.
I hope Superbrand someday comes up with consumer educating programs, so that we as consumers start trusting a product/service a Superbrand (The way we trust ISI mark)
Latest postings
Disease Branding!
Interesting to note, the healthcare industry works in reverse manner. Actually the main reason being, restrictions on advertising in this industry. Wh... more >>
Interesting to note, the healthcare industry works in reverse manner. Actually the main reason being, restrictions on advertising in this industry. Wh... more >>
Importance of Communication in Healthcare
Every industry has realised the importance of communication. The constitution itself proclaims Right for Information. This same stands true in Healthc... more >>
Every industry has realised the importance of communication. The constitution itself proclaims Right for Information. This same stands true in Healthc... more >>
Brand categories, rather than Brand products in Healthcare
For long, the Pharma Company’s have been promoting their products, which only influenced doctors, chemists and people connected to the industry. No ... more >>
For long, the Pharma Company’s have been promoting their products, which only influenced doctors, chemists and people connected to the industry. No ... more >>
How a doctor himself can promote his services
For a doctor to increase his business he will have to consult and treat more patients, without patients a doctor cannot survive his/her business. Also... more >>
For a doctor to increase his business he will have to consult and treat more patients, without patients a doctor cannot survive his/her business. Also... more >>
Brand Positioning
Brand positioning forms an intrinsic part of any product/service launch. It is the most important function of any brand to survive in this cluttered... more >>
Brand positioning forms an intrinsic part of any product/service launch. It is the most important function of any brand to survive in this cluttered... more >>
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