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Author:Ranganath Bangalorekar
VP at Tulsiyaan
The TAI range of exclusive Retail, Lifestyle Stores
Tuesday 30th, September 2008

In its urge to make the quality and cost effective apparels available to the laymen, Tulsiyaan Apparel Ideas (TAI) in November last year opened four Worldmartt promoted outlets with the trade name Cavin Cally Retails Ltd., at Banashankari, Basaveshwaranagar, Rajajinagar and Malleswaram in Bangalore. These in fact are exclusive men's retail and lifestyle stores, completely meeting standards in exquisite wear, devotedly produced to fulfill all lifestyle dreams of today's men. These stores display products from garments to innerwear, ties to couplings, perfumes to deo's, suits to customized tailoring, slippers to complete footwear, writing instruments to briefcases, hand bags, shaving kits and whatever appeals to the males at highly affordable prices.

 

Retail culture in the said arena will be further substantiated through Worldmartt promotion of outlets entitled G.O. Men, G.O. Women, G.O. Junior and G.O. Toddler with an aim to cater to people's requirement in every age group.

 

G.O. Women, the outlet meant for women's wear and lifestyle products, would attempt to give women a truly international shopping experience. It would have the corporate management, technology and design to incorporate global standards. In the present scenario, women want products which are fashionable and yet affordable. All lifestyle products in G.O. Women are showcased keeping in mind the Indian woman. It reflects the latest trend in style and includes a new range of women's wear and lifestyle products.

 

G.O. Junior would be a name to reckon within the kids' world. It is an exclusively designed store for kids' wear and lifestyle products. The store is intended for catering to the needs of kids in the age group of 4 to 14 years. It in fact is destined to remain as a constant companion for the juniors right from their early childhood to adolescence. At every stage of childhood, G.O. Junior wishes to be the only thing which does not change in their lifestyle.

 

G.O. Toddler is an exclusive store with a unique product range catering to infants and toddlers up to four years. Prominent industry players are trying to expand the market through new product offerings, advertising, word-of-mouth publicity, recommendations by child specialists and so on. G.O. Toddler will be the one stop destination for all products of reputed baby care brands.

 

The products in all the above stores will be centric to the latest designs, trends and fashion to provide the customer with the best outfit and value for money. The Brand quality will invariably capture the market and will come to stay, as one of the finest in the apparel scenario. The company would use various tools of marketing including advertising, sales promotion activities  and joint development agreement with land owners.

 

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