It will be a focus on the lower-end of the market for TVS Motors, country's third-biggest two-wheeler maker behind Hero Honda and Bajaj. The company, that saw sales battered by about 16% last fiscal, has decided to beef up the portfolio in the volume laden 100cc and 125cc segment of the motorcycle market where it will drive in with two new products this fiscal.

The two bikes would be part of the four new models the company plans for this fiscal, the other two being new scooters. “We are eyeing a 15-20% growth in sales this year and this will be led by a healthy performance in motorcycles where we expect good numbers,” HS Goindi, marketing head, said after introducing a fuel injection version of its 160-cc bike Apache RTR.

Poor retail financing had hit motorcycle sales last fiscal that fell as much as 12%. TVS sold 1.29 million two-wheelers in the country and abroad in 2007-08, degrowing by about 16% due to the downturn in the domestic market. Goindi, however, sounded optimistic and said the company now had a “complete portfolio” in motorcycles, that accounted for the bulk of volumes of two-wheelers. “We are present across the range, from lower-end to premium category. This gives us access to all types of customers,” he said, adding that the rise in retail fuel prices would be positive for fuel-efficient motorcycle sales. The company currently has the 110-cc Star range in the entry-level segment while selling the Flame in the 125-cc market. The premium segment is catered to by the 160-cc Apache range. Goindi said the company's focus will be on the big-volume lower-cc segment to realise higher sales.

“With this in mind, we will get in the new 100-cc and 125-cc bikes. We believe that volumes are there in these segments,” he said. The company also sells the 90-cc 'Scooty Pep+' in the scooter market and plans to add two new models, the first this year and the other one early next year.