Secure Online Payment Safe In India

Verity Technologies to cut down all credit card or debit card fraudlosses in India.

Blue-ID card allows store purchase, online purchases, andmobile Authenticationand Identity Management Services purchasesand can provide the “instant verification” for consumers.

India (Bangalore):Verity Technologies, a mobile applications company with focus on Authenticationand Identity Management Services. Blue ID is an Identity and AuthenticationManagement tool. Verity’shighly acclaimed Blue ID, a new generation technology that secures financial andonline or transactions.

Blue IDs ultra pervasive technologies (mobile and Bluetooth) is highlyversatile and could address the most discerning demand of various applications.While at the basic level it could ease the way e-commerce is executed and helpin off-line transactions, at the next level it not only offers business intelligencesolutions to advertisers & marketers but also streamline customer carefunction. Moving away from business solutions this device could serve as acyber identity for the rural masses and at one stroke facilitate large scaleimplementation of social projects that have been languishing for want ofgenuine authentication.

The key in today’s market is to givethe customer what he needs and to keep it very simple. The Blue ID Portfoliopromises to unveil a new era in the telecom world. The innovative authenticationservice is expected to dramatically alter the business & social landscapeas its unique cyber identity would make it possible to authenticate alltransactions with a mobile phone.

Blue IDs cutting edge technology makes itinteroperability with legacy platforms, existing technologies and standards inthe Financial Transactions including Scosta, EMV, 8353 among others. Byoffering personal mobile security and authentication solutions, it alsoaddresses the security concerns of ecommerce, Web 2.0, Telco 2.0 and NFCmass-market adoption.

The Blue ID Portfolio has 5 variantswith varying levels of security.

· Blue ID 5 – One to Many Biometric Card

· Blue ID 4 – One to One Biometric Card

· Blue ID 3 – One to One Non-Biometric Card

· Blue ID 2 – Phone as the Authenticator

· Blue ID 1 – NFC Cards with CRM Interface (for retailsegment only)

Benefits

• Initiate real-time session controlbased on your personal identity

• Control access to applications, electronic goods, buildings, even your home

• Only you can authorize your credit card

• Prevent identity theft

• Secure point of sale transactions using debit or creditcards Passport,driving license and other identity card schemes

• Manage your online identity in Web2.0 and social networking Environments

• Shop online with complete anonymity and peaceof mind

• Authenticate web login andsingle-sign-on activities

• Make secure payments with your mobile phone

• Protect other payment cards, such as Bank Cards, fromexploitation

• Lock-down devices applications to deter theft andsafeguard sensitive data

Benefits to Sectors

Financial Services

• Credit Cards / Debit Cards / Ecom /Mcom: Increases the level of assurance hence a direct impact through increasedusage

• Reduction of fraud losses to banks;target high risk customers of cards

Retail

• Customer identification resulting in“personalized service” through target marketing and loyalty programs

• Aggregation of services with the“customer” at the center – the same card allows store purchase, onlinepurchases, mobile purchases and can provide the “instant verification” forconsumer loans

• Provides better “loyalty” managementand tracking customer needs “anonymously”

Micro-finance

• Ensures delivery of capital to theend user who might be vernacular or illiterate (controls misappropriation ofcapital by agents)

• Strong Anti-Fraud Service which aidsrecovery

Access Control (Security)

• 100% elimination of Identity Theftrisk

• Customized for different tiers ofsecurity through use of proximity cards

Features

· Blue ID Identifies a person

· Uses the Mobile Device in the Authentication process

· Anonymous

· Size of a Credit Card

· Add-on Portable Biometric Reader for Foolproof Identification

· Affordable

· 4 variants of BLUE ID (Plain / Biometric / Biometric – One to Many /Phone as the authenticator / NFC enabled)

· It is a zero input user solution, no keys or passwords (only Blue ID 2uses a password)

· It is light touch on networks, systems and billing platforms.

· It is network agnostic

· The service provider retains the customer and not BLUE ID

· BLUE ID works with existing finance and identity infrastructures: ISO8583, NIST, NFC, and EMV, among others.

· It works with theuser’s (and only user’s) mobile and/or PC.

· The BLUE ID doesnot contain any information. In case of loss, no breach of

Information / security &immediately replaceable.

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