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Author:Shankar Pandiath
freelancer, blogger, online marketeer
freelancer, blogger, online marketeer
Saying the right thing, at the right time
Jack wakes up at home with a
huge hangover he can't believe. He forces himself to open his eyes,
and the first thing he sees is a couple of aspirin next to a glass of
water on the side table.
And, next to them, a single red rose.. Jack sits down and sees his clothing in front of him, all clean and pressed... Jack looks around the room and sees that it is in perfect order, spotlessly clean. He takes the aspirins, cringes when he sees a huge black eye staring back at him in the bathroom mirror, and notices a note on the table... Darlin, breakfast is on the stove, I left early to go shopping....Love you!"
He stumbles to the kitchen and sure enough, there is hot breakfast and the morning newspaper. His son is also at the table, eating. Jack asks "Son...what happened last night?"... Well, you came home after 3 am, drunk and out of your mind. You broke some furniture, puked in the hallway, and got that black eye when you ran into the door."
"So, why is everything in such perfect order, so clean, I have a rose and breakfast is on the table waiting for me?" His son replies, "Oh THAT! .... Mum dragged you to the bedroom, and when she tried to take your trousers off, you screamed, "Leave me alone, you tart, I'm married !
Broken furniture $85.26
Hot Breakfast $4.20
Red Rose bud $3.00
Two Aspirins $0.38
Saying the right thing, at the right time.........Priceless !
It is the same in marketing.... but only it is different people and different situations..... A lousy sales pitch when used at the correct moment, can have a much more effect than a high paid, advertising campaign...Likewise, a great sales pitch used at the wrong time can also have lousy results............
And, next to them, a single red rose.. Jack sits down and sees his clothing in front of him, all clean and pressed... Jack looks around the room and sees that it is in perfect order, spotlessly clean. He takes the aspirins, cringes when he sees a huge black eye staring back at him in the bathroom mirror, and notices a note on the table... Darlin, breakfast is on the stove, I left early to go shopping....Love you!"
He stumbles to the kitchen and sure enough, there is hot breakfast and the morning newspaper. His son is also at the table, eating. Jack asks "Son...what happened last night?"... Well, you came home after 3 am, drunk and out of your mind. You broke some furniture, puked in the hallway, and got that black eye when you ran into the door."
"So, why is everything in such perfect order, so clean, I have a rose and breakfast is on the table waiting for me?" His son replies, "Oh THAT! .... Mum dragged you to the bedroom, and when she tried to take your trousers off, you screamed, "Leave me alone, you tart, I'm married !
Broken furniture $85.26
Hot Breakfast $4.20
Red Rose bud $3.00
Two Aspirins $0.38
Saying the right thing, at the right time.........Priceless !
It is the same in marketing.... but only it is different people and different situations..... A lousy sales pitch when used at the correct moment, can have a much more effect than a high paid, advertising campaign...Likewise, a great sales pitch used at the wrong time can also have lousy results............
Some examples of marketing disasters, [although, nonetheless funny] are given in the above blog-post
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