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Using Email Marketing To Save Money

Posted in: Business Monday 08th, February 2010

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Gopal Singh Rajput

India

With today’s tough economic conditions, many small businesses are looking for ways to save money or at least make their money go a little further. When it’s time to trim costs, marketing budgets are often the first to get cut, especially if they contain expensive items like glossy printed pieces, a one-time radio ad, or pricey direct mail campaigns. To make your marketing dollars stretch further, you need to use high-impact, low-cost marketing strategies that get the word out about your business yet don’t break the bank. One low-cost strategy you can implement is an email marketing program to help you communicate with customers, target the right prospects, and market your business effectively without spending a lot of money.

In 2008, the Direct Marketing Association reported that the return on investment (ROI) for email marketing was more than $45 for every dollar spent on it. That’s amazing! Email marketing is also incredibly effective, since nearly 87% of adult internet users open the opt-in emails they receive from businesses (according to MarketingSherpa). With numbers like these, it’s easy to see how email marketing can help small businesses save money on marketing while reaching their target audience at the same time.

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Reader's comments(3)

1:Startling facts. Opt-in-emails are a big hit due to their simplicity since they just require the user to fill in their name and email id.

Posted by: Rohit Narvekar - 21st Feb 2010

2:Thanks nice blog

we are into digital marketing we do email campaigns for your business viral , referral marketing using direct mailers kindly let me know your requirement so that we can help u on that.If u r interested some thing on this section u can mail me ramesh@veritytech.com or call me 9986793700

Posted by: ramesh avula - 10th Feb 2010

3:Hi,

Stock market India is volatile and all those who speculate in market are loosing everyday. Please remember stock market is not for speculation purpose. If one feel investing in stock market is gamble then its better to think again.

One should always note that if they want to invest money they should do proper research be it fundamental research or technical research. Just think how come you can invest
your money without any convincing reason for the same?

Indian stock market is one of the most happening and emerging market. Major Indian stock exchanges are BSE and NSE and both are of world class standards.

So grab good stocks and invest that’s the bottom line.

Posted by: ShareTipsInfo com - 08th Feb 2010

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