Search blogs  
Browse by category
Influential Marketing - Thoughts on Marketing, Advertising and Public
Relations
Rohit  Bhargava
Author:Rohit Bhargava
SVP-Ogilvy, Author, Speaker, Blogger
Something to Believe In
Sunday 16th, November 2008
There's a singer named Israel Kamakawiwo from Hawaii that I first rediscovered during a good friend's wedding. You may not know who he is by name, but you have probably heard his often replayed rendition of "=Over The Rainbow" at some point in your life. It was the song that my friend came down the aisle to her wedding with and probably one that has made it into many other weddings as well.

He was a big man who created music that he loved and brought a region to life with his presence. In a time where people obsess over their looks and consider surgery to fix any perceived flaw, he was huge (nicknamed "The Gentle Giant") and from Hawaii (so he often performed shirtless). Not something you see every day, but if you watch the video below you can see how this overweight but talented man gave hope to an entire region. Israel was a local hero.

I love this video because it tells the tale of a man who gave the people of his city something to believe in ... and sent the message that a simple musician who didn't look like a rockstar could become something far greater than his circumstance. Though he's passed away now, I think he'd love to know that his voice is still heard. I've got a great lineup of marketing posts for next week after taking a few days off from blogging, but heading into the weekend, I think Israel's example is a great reminder for all of us of the importance doing something inspiring.

 
Post your valuable comment here
Email:      Password:  
Don't have SiliconIndia ID? Sign up      Forgot your Password?  Retrieve

 Latest postings

3 Ways To Use "Resolution Marketing" In The New Year
It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still... more >>
2009 Predictions from The Pros At PSFK
Tired of 2009 predictions yet? I've had no less than a dozen requests to contribute to compilations of predictions for the nex... more >>
Taj Hotel Reopens And Welcomes Travellers Home
I have had the good fortune to stay at the Taj Hotel in Mumbai twice in my life and both visits were amazing experiences. As ... more >>
9 Ways To Make Twitter More Useful For You
Yesterday I wrote a post about the "5 Stages Of Twitter Acceptance." Part joke, part insight - I was trying to focus on the evolving way... more >>
The 5 Stages Of Twitter Acceptance
Anyone who works with fast moving technology knows that there is always a new shiny tool that gets all the attention. It tends to change every few mo... more >>
More postings 1  2  3  4  5  6    next >>

Miscellaneous

THIS IS HOW STOCK MARKET WORKS
It was autumn, and the Red Indians asked their New Chief if the ... more >>
By
amit kumar
Why did Farah Khan decline jury invite?
Choreographer-turned-direct or Farah Khan has declined an invitat... more >>
By
Sarada Chawla
Gossip good for sounding out ideas
Those who believe gossip is nothing but idle talk or rumour thin... more >>
By
Anjali C
Why do Pakistanis buy firearms?
Middle class Pakistanis in scores are now procuring guns and oth... more >>
By
Bhavana Krishnan
Non-film music albums vs Bollywood music albums.
Acclaimed singers like Sonu Nigam, Shaan, KK and even Asha Bhons... more >>
By
Arpita Choudhary

Guest contributors

Vinod Dham
Vinod Dham
Executive Managing Director, NEA-IndoUS Ventures
Ajith J Pillai
Ajith J Pillai
Founder President and CEO, Nous Infosystems.
Kishor Patil
Kishor Patil
CEO & MD, KPIT Cummins Infosystems Ltd.
Jayshree V Ullal
Jayshree V Ullal
Senior Vice President / General Manager, Cisco
Jan Money
Jan Money
Senior Vice President, Freescale Semiconductor
 Our sponsors