Over the years, life insurance agents
have often played on the fear factor. Especially, by instilling fears
of the bread winners’ loss, and hence the requirement for an
insurance cover. On the other hand, nearly, all insurance-related TV
commercials try to portray a happy life, if one buys a policy.
But for the first time, Max New
York
Life
Insurance (MNYL) has launched a TV
commercial that actually emulates what the agents have been doing. It
has played on the fear factor as a means to market its policy. MNYL is
using it to market a host of products with the ad campaign, including
pure insurance policies — term covers.
Latest postings
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