I thought it was the British who were known for their fascination and obsession with surnames and knighthoods – but seems India might overtake on this frontier as well.

Amitabh Bacchan is Big B for more than a decade – Shah Rukh Khan crafted his self knighthood very well to be branded as King Khan . Saif Khan is fondly referred to as Chote Nawaab ( his dad was the original Nawab of Pataudi) and even Virendra Sehwag got adorned as Najafgarh ka Nawaab ! Saurav Ganguly prides in being the Royal Bengal Tiger ! This list is long and it is anyone’s guess how quickly this will grow.

Nothing wrong I suppose – except that the real respect and the hard work and legacy that others had to earn their “title” seems trivialized over years. Now it is more a media “plant” where you have Brand Managers and strategists playing a bigger role than the reasons why you earned them.

Another thing to note in this list is the absence of Entrepreneurs, Business leaders, Educationists, Community leaders and activists, Economists, and hordes of other professionals who are quietly working hard to build India.

I feel we might be misplacing our priorities a bit .