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Author:Niraj Sharan
Enterpreuner, Chairman & CEO - Aura Inc & Charter Member - Siliconindia
The Recession -Inflation courtship !
The R word is now official in the US. The only debate is in it’s extent – how deep and how long would this be? Will US be able to brush past it, or get just a bit scathed in 2 quarters, or will it be around for the whole of 2008 and hope that the Presidential elections spark something random to help come out?

In India the I word is official – it’s ironic how the government never takes note of inflation when a common man, a business or a homemaker cries as they are being hurt. They have all the right statistics and numbers to prove these people are wrong. But if elections are round the corner, it’s a different ball game. For then the fear of loosing power and all it’s “associated perks” is probably too much to bear. I believe we are in that state presently.

So how do you manage your “export” portfolio? Euro has not been without it’s pangs of slow down and US makes up for most of India’s exports including the much touted IT and BPO industry.

Imagine the game – recession where you have to sell, and inflation where you are manufacturing, or engineering or delivering services from.

Imagine ?

 
Comments
Comment 1: By KIRUBA SUNDARI on 02nd Apr 2008
A good thinking and it shows your experience in the business world.

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