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Worlds Top Ten Most Valuable Brand
Millward Brownf the WPP, has come out with its annual list and report, Brands, that ranks the most valuable brands in the world. Unsurprisingly, Google tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion brand beating other old players like Microsoft, Coca Cola,GE and McDonald’s. This is the complete list of World’s top ten mostvaluable brands.
1. Google Value:$100 billion
Internet search engine giant Google has emerged as the world's number one brand and is also the first one to touch the $100 billion value mark, despite the economic slowdown.
2. Microsoft Value:$76.2 billion
Microsoft is at the second position with a value of $76.2 billion. The total value of the top 100 most valuable global brands has increased by 2 per cent to $1.95 trillion and among the top 100 brands, 85 remain from last year�s listing, the report published by research firm Millward Brown Optimor said.
Microsoft Corporation founded by Bill Gates and Paul Allen develops and manufactures a wide range of software products for computing devices.
3. Coca-Cola Value:$67.6 billion
Coca-Cola has entered the top three league for the first time with a value of $67.6 billion.
The study further said in a year of global financial turmoil, when every key financial indicator plummeted, the value of brands remained strong.
The Coca-Cola Company is the one of world's largest beverage companies. Muhtar Kent is the CEO and president of the company.
4. IBM Value:$66.6 billion
IBM is at fourth place with a value of 66.6 billion. With over 388,000 employees worldwide, IBM is one of the largest and most profitable companies in the world. The company was founded in 1896 as the Tabulating Machine Company by Herman Hollerith, in Broome County, New York.
Samuel J. Palmisano is the chairman, and CEO of the company.
5. McDonald’s Value:$66.5 billion
McDonalds is ranked as the fifth most valuable brand with a value of $66.5 billion. McDonalds is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily. The fast food business began in 1940, with the opening of a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. James A. Skinner is the chairman and CEO. 6. Apple Value:$63.1 billion Apple is ranked as the sixth most valuable brand with a value of $63.1 billion. Apple Inc designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Incorporated on January 3, 1977, the company was established by Steve Jobs, Steve Wozniak, and Ronald Wayne. 7. China Mobile Value:$61.2 billion China Mobile bags the 7th position with a value of $61.2 billion. The company tops the most valuable list in Asia. China Mobile was incorporated in Hong Kong on 3 September 1997. A leading mobile services provider in China, the Group has one of the world�s largest mobile networks and largest mobile subscriber base. 8. GE Value:$59.7 billion General (GE) is at the 8th position with a value of $59.7 billion. The technology and services conglomerate was founded by Thomas Edison. Jeffrey Immelt is the current chairman of the board and chief executive officer of General Electric. 9. Vodafone Value:$53.7 billion Vodafone is the 9th most valuable brand with a value of $53.7 billion. Vodafone is one of the largest mobile telecommunications network companies in the world in terms of turnover. Vodafone currently has operations in 25 countries and has partner networks in 42 countries. Vittorio Colao is the CEO of the company 10. Marlboro Value: 49.4 billion Marlboro is the 10th most valuable brand with a value of $49.4 billion. Marlboro is a brand of cigarettes made by Philip Morris USA. The brand is named after Great Marlborough Street, the location of its original London Factory.
