RamZ Ramblings

Focus on Green IT

Posted in:  Entrepreneurship
Wednesday 26th, November 2008
Ramesh  Raghavan
National Manager ...

Context of Green IT: The Information Technology industry is responsible for greater than 2% of global CO² emissions, most resulting from the power consumption of PCs, servers and cooling systems. Most of the IT industry stakeholders are looking at devising their own green strategies, and are zeroing in on innovative measures to achieve their objectives. Green IT starts with manufacturers producing environmentally friendly products and encouraging IT departments to consider more friendly options like virtualization, power management and proper recycling habits.

What is Green IT? “Green IT” is an important agenda that most of the IT industry must deal with. Government organizations are more directly challenged because they play key roles in regulating and supervising environmental impact and because green IT will become more politically sensitive going forward. Green IT has three dimensions that one has to consider before embarking on crafting out a Green IT strategy,

A) Meeting regulatory needs

B) Reduce CO² emissions as a social responsibility

C) Adopting and promoting Green policies.

What organizations can do about Green IT?Greener business and healthier bottom line is what every company aspire for. Organizations can take numerous Green IT initiatives to help address their environmental responsibilities whilst maintaining or improving costs and service levels.

IT Related iniatitives

A) Greener Data Centres that ensure lesser emission and

smarter cooling

B) Better and smarter cooling systems for machine and people

C) Usage of tight policies on screen saver, shut desktops after

office hours

D) Usage of Grid computing, virtualization and KVM

E) Architect an application or hardware with Conscience

F) Use of technology to stitch the gap for communication and transport department thus enabling smarter utilization of company provided transport. Other areas are in the space of Building Automation Systems (BAS) which controls the lighting and temperature of the facilities.

G) Convergence of IT systems thus enabling lesser space utilization per person, thus bring down the overall area per square feet requirment per employee.

HR Related iniatitives

A) Introduce Work from home option where ever possible

B) Move to complete paperless office

C) Introducing CO² burn points against each BU/LOB

D) Creating Green policies that would be part of G&O of individuals

Enterprise Related iniatitives

A) Greener buildings

B) Use natural light and Change all light bulbs into CFL

C) Smarter options of landscaping the office premise

D) Telecommute instead of air travel

E) Use the power of Sun to fuel the energy requirements

F) Sensible ways to dispose e-waste

G) Ensuring no plastic bags are used for any product that is sold by the corporate

Conclusion: India has several large companies that has ingredients which can make it successful in the alternative energy area: availability of natural resources, cost-effective engineering and manufacturing talent. It also has the will to identify green iniatiatives. Its important that these iniatiatives have clear agenda in each sphere of the organization. This topic clearly identifies the IT side of the story.

If we were to go back to our early adaptor of green buildings, Emperor Shahjahan and if he were alive today, surely he could have gone in for a LEED (Leadership in Energy and Environmental Design) certification for the Taj Mahal and his other magnificent buildings and palaces. In fact, he could have earned quite a few million dollars through the CERs gained (much like Olympia Technology Park). The money earned could have easily gone in to finance the Black Taj Mahal that he wished to make. And we would have one more magnificent edifice that we could admire and pride on. Now wouldn’t that be something worth heaving a sigh: Wah Wah Taj?

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Reader's comments(8)
1:Though a minor criminal in the pollution racket your wish to turn green as atonement is indeed applaudable. May be thoughts raised in my blog would help.

Make haste with waste



No one saw waste in moon;

Niel Armstrong nor Chandrayan.

Why so? Have you wondered?

For ,no life is there unlike here,

No fish or fowl nor man or beast

As on earth where joys abound.


Waste is now the talk of town;

Not a problem in bygone days.

Why so? Have you wondered?

For in the merciful Lord’s plan

Plant and animal in balance stood.

What one exhales other inhales.

All animals’ fouling air with CO2

Is a perfume for plants so green.

Oxygen waste the plants discard

Is taken fast by animals’ breath.


It rained in time, the harvests grew

And we had plenty for all our wants.

Like Adam who ate forbidden apple,

Man, alas! is with nature in grapple.

Science he uses for selfish needs

Thinking them to be best of deeds.


All marvels we enjoy, computers,

Nuclear plants, drugs and pesticides

Have heaps of wastes threatening us.

For his machines man burns all fuel;

Exhausts makes an oven of earth.

Poles melt, plankton die, fish do starve,

Seas all rise , islands vanish, man is lost.

Man! You need nature and not vice versa.

Cut your unbridled wants and practice

Less waste, manage waste, recycle waste.


Dr.T.N.Vasudevan


Posted by: Vasudevan Vasudevan - 24th Jan 2009
2:Deploy CPV (concentrating Photo Voltaic systems) to harness Sun's energy. The average unit cost is Rs10, lower than the DG set used. Many IT firms have large tracts of land and have enough resources to deploy 10KW to 100KW systems for normal lighting, add power to the captive grid systems, and bring more awareness into the life of professionals working inside.
Posted by: Sudesh Rai - 24th Jan 2009
3:Excellent fastidious thought
Posted by: Ari varasan - 23rd Jan 2009
4:Excellent fastidious thought
Posted by: Ari varasan - 23rd Jan 2009
5:Excellent blog.Propogating Awareness , application and implementation of these need great effort .Find out the ways and means of doing that, and should be done at a faster and greater speed.
Posted by: Srikala Badrinarayanan - 05th Jan 2009
6:Venkata, thanks for your comment. Whilst we don’t want to really worry about greater than 2% of the contribution that we can do via the initiatives mentioned above, we also don’t have a say in production of electricity or automotives. My idea of this blog was to ensure what we manage and what we can control from a C02 emission. Today you might be surprised to note that greater emphasis is given to data centres are they are houses of C02 emissions that contribute significant sum.
Awaiting your reaction.
Posted by: Ramesh Raghavan - 23rd Dec 2008
7:Should we really worry about the 2%? I think there are bigger things to take care of. I dont believe any of these green it initiatives help. We should rather work on green ways of producing electricity. Also greener fuel for cars.
Posted by: L Venkata Subramaniam - 23rd Dec 2008
8:good blog but really possible in our IT
how possible to manufacture the peripheral device by using natural resources
Posted by: prabeen Kumar patra - 27th Nov 2008
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