Will Virgin Mobile Break ever through in the Market?
Virgin are offering good offers and Better Services But they are still stuck at their CDMA services while the entire markets are breaking through the GSM Sector.
The only Mobilee company that Did well with the CDMA section was Reliance. And Virgin you guys are not Reliance.
So will it ever be Possible for Virgin to Break through the markets with this Method of Positioning.
I think there's a big NO for this.
Virgin will have to break from the Virginity of CDMA and move into the GSM sector to Have a good Margin in India Atleast.
Reader's comments(4)
1:I keep hearing that Virgin Mobile has a $10 a month plan available for those who can't afford more but I don't see it on their web-site. What's up with that? If they have it, let's see it!
2:what they exactly tapped is the youth power. I definately give credit to virgin mobile ad agency to create niche market for them, when there when many tough competitors to fight with.
4:Virgin mobile's approach to promotion isn't that appealing to reach masses.
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