The Right SEO Strategy Ahead

Why do you need to have an SEO Strategy?

What comes to your mind when you think of SEO; Is it link building, Meta tagging, keywords discovery, higher traffic & conversions, social bookmarking, making money online, social media, article submissions, Twitter, reputation management, web directory submissions, Google, optimization of pages, blogging …

While the SEO process includes all the elements mentioned above, what’s missing in this puzzle is how they all come together as a “focused strategy” to ensure the success of your online business.

Now there are many paths to SEO success, and all may work and show results (some temporarily), so how does one decide what’s the “right strategy” for their business?

The Right SEO Strategy for Your Business:

- Does your SEO strategy make common sense?
- Is it consistent?
- Is it immediate? Syndicate and Promote your Content
- Is it delivering “constant value” for the users?
- Can your SEO strategy be sustained over the lifetime of your business?
- Does it reflect the values and ethics of your organization?

Winning keyword strategy

• Identify winning keywords which users are using to reach your website. Check traffic potential and competition of those keywords.
  
• Finalize on 10 to 15 primary keywords with maximum traffic potential
  
• Finalize on 12 to 15 secondary keywords each Month and write articles to target those keywords as well as support the primary keywords pages on the website. These are long tail versions of the keywords.
  
• Start with targeting city centric keywords (seo expert mumbai), and after some success, move to the country centric keywords (seo expert india), and finally global keywords (seo expert).

On page optimization strategy

• Focus your pages i.e. page name, title, description, other relevant Meta tags, and the body content around a specific keyword. What this means is that you create ONE PAGE of content themed AROUND one KEYWORD you want to target, and include the keyword in your page name, title, description, and other relevant Meta tags on that page.
  
• Identify current site structure, and keyword mapping possibilities.
  
• Optimize each page of the website. Create better titles, description and tweak other relevant Meta tags for the existing pages.
  
• Set up Google Local account/ Google maps.
  
• Set up Google Analytics/ Google Webmaster (if not already done so)

Content strategy

• Write 3 to 4 innovative articles each week, for posting to the Blog/ Article section on the website. The articles are written around specific secondary keywords we want to target.

Blogging strategy

• We will be adding 3 to 4 articles on the blog each WEEK
  
• Submitting blog to 10 relevant blog search engines and 15 blog directories
  
• Get 4 – 5 prominent bloggers to do a review on the website every 2 Months

Weekly strategy (this is the heart of the activity)

Natural Link Building, Social Media & Reputation Management

• Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts - 3 to 4 a WEEK. The articles will be provided by the client each week. The article topics will be focused around keywords we want to target.
  
• Be consistent in building internal links and external links on the article pages. Internal links will be used from within the content to point to (with combinations of anchor text) another page of related information or the primary keyword pages on the website, and external links point out of your domain to other useful sites and resources. In moderation both are useful in determining the PR (Page Rank) of that page.
  
• Be consistent in syndication of the articles to 10 relevant and popular article submissions sites each WEEK. (Build Author Reputation, Traffic, Natural Links)
  
• Be consistent in promotion of the same content links across 10 – 15 relevant and popular social bookmarking sites each WEEK. (enhance Social Reputation, Traffic, Natural Links)
  
• Be consistent in attracting 3 to 5 user thumbs up/ reviews for same content each WEEK. (Enhance Social Reputation, Traffic, Natural Links)
  
• Be consistent in submitting content links to Twitter & Stumble Upon each WEEK
  
• Be consistent in participating in 3 to 4 relevant blogs, by blog commenting and forum postings each WEEK. (Natural Links, Website reputation/Page Rank)
  
• Be consistent in ALL OF THE ABOVE each WEEK

BENEFITS: Enhance Social reputation, Web reputation (Page Rank) and Link reputation (Natural and Diverse links) by participating in relevant social, user and web communities. Increase Traffic. Higher Ranking for your Keywords.

Monthly seo strategy

• Be consistent in submitting to 100 web directories each MONTH
  
• Be consistent in submitting to 100 social media sites each MONTH
  
• Be consistent in submitting 1 Press release to Top 5 PR sites each MONTH.
  
• Be consistent in monitoring site traffic, keywords performance and competition
  
• Be consistent in sending Report on link submissions (with PR) & traffic analysis report each MONTH
  
• Be consistent in “adding user value” for the users in way of innovative and entertaining content ideas, quizzes, tools, podcasts and videos.
  
• Be consistent in ALL OF THE ABOVE each MONTH

BENEFITS: Build quality links from diverse web, user and social communities.

EXPECTED DELIVERABLES FROM YOUR SEO STRATEGY

• Page #1 results for 70 % of the selected city centric keywords in 4 months
• Page #1 results for 70 % of the selected county centric keywords within 6 months
• Increase Traffic sources from Stumble Upon, Twitter, Article Sites, Social media sites
• Increase traffic from Search engines (Google & Yahoo primarily, MSN)
• Increase conversions to the website & increase ROI