In a strategic move right at the onset of festive season, Patrika launches its edition in Indore after a successful launch in Bhopal. It not only goes as a very positive message that Patrika is thriving in MP with its tremendous success in Bhopal but it also covers the most vital part of Madhya Pradesh from commercial view point.

NHM Marketing, Mr. Arvind Kalia is confident that with the launch of Indore edition Patrika will become a promising option for advertisers to reach the key consumers in the state. He points that Bhopal plus Indore account for 74% of total Ad spends on the state. Mr. Kalia explains that Patrika will be a viable option as a media vehicle because it will connect the advertisers to a fresh set of readers, thereby increasing their penetration where it matters.

Madhya Pradesh being one of the largest Hindi speaking states has 98%  Hindi daily readers ( as per IRS). Despite the consistently uprising literacy rate ( 64% as per Census 2001) existing players are showing a declining trend in readership, which indicates a clear opportunity for a credible and strong newpaper.

 The promotional blitzkrieg has intensified near the launch. The full gamut of media have been employed which covers not only the conventional btl and atl , but also reaches consumers through more interactive and innovative channels establishing connect at multiple levels. Various btl activities have been devised to cater to different segments. Ambient media in malls and restaurants and such other public places has been underlining the presence of the brand. The outdoor activities including hoardings, canopies, camel road shows, motorbike rallies, games and fun activities at malls, human banners and vehicle branding, radio spots, cinema slides at cineplexes were undertaken. Fun activity at 80 corporate establishments was undertaken