Shanta Bhai mutters & just nods. “Oh god, I will have to go and bargain with these bhajiwala’s because madam is so particular about the price.” Then she realized actually it’s not such a bad thing, a new supermarket is open nearby. “I’ll go there, roam in the mall and also shop in convenience of AC and no bargaining also. Grocery shopping will actually be fun!”
In the supermarket, she realized they had good price bargains and was thrilled. She was going to earn some brownie points with Ms D'souza for purchasing at such cheap rates.
Our very own Shanta Bhai signifies the Indian consumer of today who wants the right price, ambience and good quality all under one roof. The lifestyle and mindset-change of the Indian customer has led to a spur in the retail industry with the total private consumption in 2006 clocking Rs.20,000 billion according to the Indian Retail Report 2007. Cities like Mumbai, Bangalore, New Delhi, Hyderabad, and Pune have around 40 malls as of today, which is expected to touch 250 by 2010 (KPMG report).
The Indian retail industry is
valued at $270 billion, with organised retail cornering 4.5 %. The
organized
pie is expected to see a growth at a CAGR of 37 % (India Retail Report
2007)