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Author:subramani Prabhu P R
Head-Marketing and Sales
A wise man's dilemma
Thursday 20th, November 2008

A Wise man’s dilemma

The over all market recession started from Western countries and today the whole world is witnessing the hard times not exceptionally only India. This is affecting the general public directly and indirectly through the industries such as manufacturing industries, FMCG, Infrastructure and development, stock market and the IT and BT sector, every one of which has been hit by the crisis in the financial sector.

By and large the low sales are reflecting the sluggish mode which has created panic feelings in the minds of end-users and also the sense of loosing confidence with respect to their careers in terms of job security.

India is a largest democratic country having the second highest density in respect of population. Our economy reforms that started very long ago would now drive markets to ensure the steadiness of the overall market and planning to become a well developed country in the year 2020 as projected. We have not yet experienced much negative impact as that of USA and other countries. India’s fundamental is very strong and this alone is a redeeming factor, but still sufficient enough to help the new and emerging industries , including real estate business to gain more stability and bringing lot of trouble shooting process to ensure the profit margins, even in the volatile market conditions, remains constant. .

Real estate in India would bring in lot of customized projects to cater to the need of endusers.By and large the majority of people are still landless, shelter less and are working positively harder so that they can procure badly needed homes for their safe stay, apart from food and clothing..

A common man who needs to live a peaceful life, essentially needs three things namely food, clothes and shelter. The first two said items are easily available but incase of owning a home of his choice, is the first and foremost priority for any individual in this universe. Majority of his earnings are being saved for the dream home in his life time. India is a developing country and requires lot of encouragement from the government; particularly infrastructure development .This segment would contribute more for our country to become a super power country in the year 2020.

According to this current scenario though the realty selling is slow, but buyer’s demand is more. It is true that the needy people are not coming forward to buy homes. Reasons are, the price could come down further and also the concern about the safety of their careers. Builders are ready to supply good and affordable housing, with reasonable price along with Value Added Services, But this unhealthy vacuum at present, may lead to huge gaps between demand and supply, being influenced by the market and the buyers. This may result in all future projects being put on hold, or postponed to a later date. This in turn will have a cascading effect, wherein the demand is more and supply is less. Eventually, when the housing is made available, the market would be stronger and the buyers will be forced to buy at higher prices, than that are existing now.

A wise mans decision could be to buy homes now with reasonable price as the builders are positive enough to give some sops for the prospective buyers during the festive seasons, and also avail bank funding at the cheaper interest rates. I am of the opinion that this is the opportune time to buy properties or else he will end up paying fancy prices to buy his dream homes at a later stage, which is not too far away.

Presented by Mr.P.R.Subramani Prabhu.

 
Comments
Comment 1: By rekha ks on 22nd Nov 2008
Indeed it is a wise man dilema, and a very wise man's analysis. Truely a very awesome thought which should be read by all.

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