Off Page Optimizatoin tips

Swarjit Kumar Biswas

SEO Analyst

Off-page Optimization

Once you have done all On-page Optimization completely go for Off-page Optimization.

Off-page Optimization is methods which are not done on the website to improve its search engine page rank and hence increase its website traffic. Off-page Optimization involves many activities like:-

Directory Submission: Directory submission is proven to be a wonderful method for gaining quality one-way incoming back links to your website. Even newbie SEOs (Search Engine Optimizing people) knows how incoming links play an important role in today's search engine optimization procedure. Higher the quality of incoming links better your search engine rankings and internet visibility. Always submit the website in the correct category with unique title and informative description.

Article Submission: Articles submissions are an integral part of an SEO program, and are mainly focused on getting quality back-links and driving traffic to websites.

Here I mention below the top 10 Article websites;

1. EzineArticles.com
2. GoArticles.com
3. ArticleDashboard.com
4. SearchWarp.com
5. ArticlesBase.com
6. iSnare.com
7. ArticleCity.com
8. ArticleAlley.com
9. Amazines.com
10. ArticlesFactory.com

Above are the top 10 Article websites as per my knowledge where you can submit your sites for free. Apart from that there are many other free article sites where you can submit your articles for getting back-links and traffic to your site. The free article submission directories accept your submissions and approve your articles after a certain period of time. There are also chances for your articles being rejected due to some other reasons. The free article directories approve the articles through manual process and hence it may take some time for approval.

Social Book marking: Social book-marking sites are community based sites that allow members to bookmark or vote for their favorite content. They can add friends to their own network, and whenever they add a new bookmark, their friends get to know about it. They may then give it the thumbs up or the thumbs down if they want to. Content that gets the most number of positive votes are give a lot more exposure by the social book-marking sites. This leads to more traffic for the content site.

If the content is really good, links spread really fast through social book-marking sites, mostly by word of mouth. Eventually, the links may even end up in blogs, forums, and other websites. This is why many bloggers and webmasters like to build links using social book-marking.

Here I mention below the top 10 Social Book-marking websites;

1. Digg.com
2. Propeller.com
3. StumbleUpon.com
4. Reddit.com
5. Del.icio.us
6. Newsvine.com
7. Fark.com
8. Blinklist.com
9. Clipmarks.com

10. Shoutwire.com

Forum Posting: Forum is a place where we meet with lots of new and different kind of people, share our knowledge, our information, In case of problem we can directly keep our question in front of everyone and try to get solution from them.

Forum is one way to get a back link for your website, Most of the forum allow the user to insert the signature or link of there website at forum. More the links inserted at forum more will be the back-link. But it should not be irrelevant discussion or otherwise you will be banned to post further. It is also necessary that for getting more back-links your post must be on different pages.

Blog Comment: Blog comments can help with the search engine optimization of your website by seriously improving your ranking within the major search engines. Where sometimes webmasters running traditional websites complain about being in the Google Sandbox for months, bloggers often report seeing their results in search engine results just a few days after they activate their blogs and start posting entries. Furthermore, blog software programs such as WordPress and Blogger have the reputation as being search engine magnets that cause quick indexing by search engines.

Link Exchange: Search engines view links as votes for your site but also understand that not all links have equal value. A link from a top ranked web site for example would carry more weight than a link from a site ranked 1 million. The process of determining the quality of links is a very complex one. Here are a few things a search engine may look at:

1. The relevancy of the site linking to your site
2. The PR value of the page linking to your site.
3. The frequency at which links are added/edited/deleted on the page linking to your site.
4. The IP address of the site linking to your site
5. The ownership details of the site linking to your site

Product Reviews: Product reviews on websites have lately gained lot of importance. For consumers it is very important as it gives them the complete insight about the product. These days’ companies have used this as an effective tool for selling products and services.

A good SEO expert post the product review given on the site by the customer not only the shopping site but also on forums, and communities. The product reviews act an important tool for communicating about the products and developing the brand image. By large they also help in influencing the decision of a buyer.

Press Release: SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the first page of Google for your keywords.

Why Publish SEO Press Releases?

There are plenty of benefits of SEO press releases if you do them correctly:

1. Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
2. Visibility in search engines
3. Ranking in Google News and Yahoo News for your keywords
4. Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
5. Potential media coverage
6. Can help your new website escape from the “Google Sandbox” quickly

There are plenty of benefits of SEO press releases if you do them correctly:

Rss Submission: Almost all the blogs these days have RSS feeds setup in them by default. And if you are an advanced level webmaster and know the importance of RSS Feeds, you might have gone through the steps of setting up RSS Feed for your website as well. How to setup RSS feed on your blog or site is another whole different topic and this article will focus mainly on the basics of RSS and how it can help webmasters in terms of SEO.

If you already have RSS feed setup on your site, then that’s great. However, just setting up the feed on your site or blog is not enough if you are looking at SEO benefits. You need to let the word out to the RSS directories and RSS engines about your feed URL so that those engines can pay a visit to your site and crawl your feed which allows easy syndication of your website content real fast.

RSS can be used for various reasons based on your site and need. However, most common uses of RSS are outlined below:

Notification of adding new blog article

Notification of adding new news headline

Notification of arrival of new products in the store

Newsletter notification

Sending out alerts of changing conditions

Addition of new database item or user notification

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