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Effective Measures to Market an Android App

 
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Today, in this highly competitive digital world, having just a featured app is not enough, in order to achieve success you need to have a winning marketing strategy. To help you with this, we have mentioned some tips to guide you with the process of marketing an Android app successfully.

With technology evolving at a fast pace and world becoming an advanced tech-driven world, people no longer use computers or laptops to fulfill their basic technical requirements. Hand-held devices are more often used to turn on the Internet world with the help of numerous mobile apps that have made everybody's life much more easier.

Today, the biggest app store is dominated by Android and it is constantly adding more and more apps for its users. It provides rich user experience, flexible app development and feature rich apps, and these are the major reasons why Android has an amazing world wide acceptance.

In this highly competitive digital world, having just a featured app is not enough, in order to achieve success you need to have a winning marketing strategy. To help you with this, we have mentioned some tips to guide you with the process of marketing an Android app successfully.

Platform Selection
There are many mobile platforms out there with several OS (Operating System). Instead of targeting all of them, it is better to target a particular OS and then plan your marketing strategy accordingly. Targeting all of them wouldn't only be expensive, but would also be time-consuming as well.

Refrain from slow loading of Ads
One important thing that everybody should take care of is that before promoting an app, you should make sure that the ads included in the app should not take much time to load as this can frustrate users using the app. Five minutes is the maximum time tolerable for ads to load, hence make sure that the loading time of ads of an app does not exceed this.

Free Premium Apps
These are those apps that are free to download in the initial days of its launch, so that more and more people use it and once the app gets popular among users, then the owner can start charging fees from the users to use it. This is one of the best marketing strategies used to influence people with rewards, free stuff, discounts, coupons, etc.

Multi-language Option
People restricted to just one state or country are not the only ones who use Android devices, people from all parts of the world use Android devices. Hence, your app should be in multiple languages, instead of just one language, so that it is easy for Android users from around the globe to use that app.

This article is contributed by ValueCoders.

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