Webcraft.in reveals the secret
tricks of website search engine optimization.General mistakes that
lead to poor search engine results. You'll learn about the techniques
that have been used, or are being used to improve the search engine
rankings but that are outside of the search engine general
guidelines.
Never Imagine that all search engines are the one
and same! What makes today Google happy; will not guarantee you a
ranking with ask overture inktomi Yahoo MSN and the other engines.Not
staying within guidelines - Search engines have guidelines that need
to be followed strictely. Just reviewing them can help you avoid
making a costly mistake. There is the Google guildelines for
webmaster, and the Google guidelines for SEO . There is the Yahoo
content qulity guidelines and advise to improve Yahoo rankings.
Indexing and content guidelines for MSN search.
At the same
time what make the Yahoo and MSN happy might get ignored by Google.You
can not fulfill the task of an SEO in an hour or so.Its a routine
business for you. Search Engine Optimization is a naked
double-edged sword — it can do good or do bad, always depends on
what SEO measures ,you take to improve your search engine positions.
Basically SEO is a very slow process, if you commit few mistakes along
SEO way, or in the beginning,
Individual search engines will
always want to do something different to satisfy thier consumers
better than the other search engines out there.Most of the search
engines are in a business too.
WEBCRAFT.INGolden
Mini-Net Strategy
Every page must have a unique HTML
page title. The HTML page title contains your target keywords.
Every page contains 200 or more words of HTML text. HTML text on
the page contains your exact target keywords. Every page can be
reached from the home page of the site by following HTML.
Text
links (not pull-downs, login screens, or pop-up windows). The HTML
text links from other pages on site to page contain your target
keywords. Use of site map properly
SEO Mistakes and Usual
Pitfalls
Same meta description (and keywords) on every
page.Never have the same title element on every page.Better avoid
it.Try to have some different keyword & description on each
page. Not utilizing meta data ? While meta data may not be weighed
as heavily as in the past it still help to determine a web pages
relevance. Make sure you use Title, Description, and Keywords Meta
tags . Think of your Meta data as your 1st chance for your web site to
make a good impression.
Take use of Alphabetically Advantaged
Titles. Bad Title tag ? We see a lot of site just using their
company name, or the same title for every page. It is ok to use the
company name but we recommend using it after your keyword phrase, for
example {Keyword Phrase ? Company Name} or look at our homepage title
tag Never stuff keywords in your meta tags, image alt tags,
etc. *The Hidden Form Tags: and Never use the tricks to stuff
keywords in your page footer with lightly-colored or hidden
text. No Keyword Spamming and Spamdexing.Very soon you will be
punished by the search engines. No use of keyword or keyword phrase
? We often get questions wondering why a page does not rank for
certain phrases. For a search engine to rank your page for your
targeted keyword, you need to use phrase a certain number of times and
position that keyword properly in the body text.
Targeting
wrong keywords or not enough ? Knowing what your customers are looking
for is most important. This is why we recommend using paid inclusion
like Google Ad-words and Overture. They bring traffic plus they are a
great research tool to find your most effective keyword
phrases. Invisible and Semi-Visible Text Always Use of the
Comment Tag *The logic of H tags,H2,H2,H3.The tag is your second
most important tag than the other tags. Never use more than 1
instance of an tag per page *Use multimple and tags where
appropriate Information Pages
Avoiding the Site map.Ohh
better have it,rather than avoiding it. Site Map:Bad site
navigation ? if your site visitors can not find your good content they
will leave quickly. Use a site map and make it easy for users to find
what they are looking for. Duplicate content and Duplicate Meta
description. Content is the king.Try to have authentic contants for
your sites but not the duplicate one.This is important because your
content is valuable and you should better keep it
concentrated Never use this tricks of Redirect Pages,it harms your
image. SEO Mistake #1 Using Link Farms.Basically most search
engines theory is to consider link farms to be low in quality.
No backlinks ? Search engines use the sites that link to your
site as a vote of importance and relevancy. You should attempt to get
good relevant links for other important web sites. The best way to get
good natural incoming links is to have good content. Try to offer
useful information and services, give other site owners a reason to
links to you.
Bad anchor text (the text that is your underlined
link) ? Now it is good to use your company name for your link anchor
text, but you also want to vary it and use your keyword
phrases. Use of paid links - We learned our lesson the hard way.
Do not be a dead end - Have links to other useful relevant web
sites. Do not link to bad neighbors - Be careful whom you link to.
Make sure you must link to qulity relevant sites, use common sence
when linking to other web sites.
Poor Grammar and Spelling.
Spend some time on it or hire a professional help. Optimization for
Relevant and Off-Topic Keywords Overuse of images and flash
animations on your site. Flash ? Everybody like flash and think it
can be a useful presentation tool; most web sites do not properly
deploy it into their web pages. The search engines unfortunately are
not able to index content or navigation that is embedded in a flash
file. Use of CSS to Conceal Text and Links on the Page No
robots.txt file ? Must Use it.The robots file tells the search engine
spiders where to go and not to go. By not having this file your entire
site may not be fully indexed in the search engines. You can view
a site robots file by entering www.site-name.com/robots.txt here is
what our robots.txt file looks like. No Directory listing -Must try
Dmoz or the open directory project a volunteer group of editors.
Google's directory is based on dmoz and is a very important incoming
link. After you submit to dmoz be prepared to wait a while. Although
it does cost $299 webcraft.in recommends a directory listing in Yahoo.
This is a trusted human edited link source plus Yahoo is the #2 search
engine and the #1 web site overall for web traffic. still you think
that some thing missing,,let me know:i willbw more happy to add
that.
visit for more at
http://www.webcraft.in ------------------------------------
I was just looking for this kind of article to
understand the space better. Thank you very much
for sharing this information, its of great use to
lot of young engineers.