Tricks to Take the Fear Out of Marketing

Ranjeet Kumar

College Marketing Associate

Fear, uncertainty and doubt (FUD) is a tactic of fallacy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategic attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs. But still we can over come from it by just following some basics…….

1) Have a written marketing plan. It’s harder to put it off when you’ve got it in writing. And be sure to set milestones and due dates to keep you honest.

2) Put it in your calendar. If you schedule in time to work on each marketing task you greatly increase the chances that it will get done.

3) Break it down. A marketing tactic like writing and publishing a regular newsletter, for example, can require many steps to implement. Break it down and attack each separate task as its own to-do until you’ve got the whole job done.

4) Add it to your to-do list. Keeping it in front of you makes it harder to forget (whether on purpose or unintentionally). And crossing it off the list feels good.

5) Ask yourself what you’re afraid of. Sometimes, just by stopping and thinking it through, you’ll realize the reason you’re procrastinating is totally illogical. Suddenly it becomes easier to proceed.

6) Ask yourself what you might gain. Think about the potential benefits of taking action. Imagine what it could do for you business. If that’s worth having then it’s even more worth doing.

7) Reward yourself. Promise yourself something special once you get a marketing task done or marketing implemented. It can be as simple as a coffee break or walk in the park, or as fancy as dinner out, a vacation or a even new pair of shoes. Whatever makes sense and motivates you.

………..Have you ever had a customer tell you that they see your trucks all over town, even though you only have one truck? That is the power of marketing….