The pioneering TV channel Vijay TV is revolutionizing the home entertainment of the Tamils. For every season or occasion, Vijay TV comes up with something unique. Now, it is busy capitalizing on the forthcoming IPL season. Soon Vijay TV will launch two shows – Chennai Super Kings Junior and Chennai Super Kings Cheerleaders. This is the first time that Vijay TV will have a tie-up with a sporting event! Expressing his happiness of working with IPL, CEO of Star India Uday Shankar said “We are extremely happy totie-up with a sporting event like the IPL; a great strategy to capitalize on the brand and generate viewership”

Recently M.S. Dhoni participated in the promos of the Chennai Super Kings Cheerleaders/ Juniors. The Chennai Super Kings (CSK) captain was seen in the team uniform and was being cheered on by a bunch of vivacious cheerleaders who rattled the entire arena with the chant “Dhoni.. MS Dhoni… Chennai Super kings Jr yaar? Namma Vijay TV paar !” as the cameramen cranked his camera.

Chennai Super Kings Cheerleaders – this show will be aired every Friday at 10:00 p.m. since February 20th. This 10-episode series will cover the auditions for probable cheerleaders of CSK. It will show how the contestants were tested on their dancing skills and cheerleading routines during the audition. The teams contesting in the grand finale will get to perform to the beats of the drummer Sivamani. The winner of the grand finale will be given the honor of cheering the Chennai Super Kings in every IPL match!

Chennai Super Kings Juniors – this one-hour show will be aired on weekends at 7 p.m. beginning from February 21st. The show spanning over 20 episodes will cover auditions held at Chennai, Coimbatore and Trichy. Kids between 8-12 yrs of age with basic skills of the game are eligible for the audition. The winning 11 will be recognized as the Chennai Super Kings Juniors! They will get to watch all matches that CSK plays in, up close – from the pavilion! The top 3 contenders (i.e. the best bowler, best batsman and best all rounder) will get an exclusive opportunity to be present with the CSK team at their nets practice and will also get the once-in-a-lifetime chance to travel with them to any one of their IPL matches!

Will Ilayathalapathy Vijay, the brand ambassador of CSK in the last IPL play any role in this? Will he join Dhoni and the boys? Well, we will have to wait and watch!