Top talents are always in demand, and recruiting and retaining such talent takes more than an attractive pay out. The list of ‘Best Companies to Work For’ reveals that beyond attractive compensation and perks, employees value a healthy work-life balance, a fun work culture, and some degree of social involvement. The top listed employer, Google, even gives its employees some paid time off to participate in volunteer work. Offering a healthy work-life balance, a strong sense of social responsibility and a commitment to eco-friendly practices are factors that will set your company apart and make it more attractive to employees. How then does remote conferencing contribute to a company’s attractiveness and ability to recruit and retain talent?

Teleworking using video and web conferencing tools offers employees a greater work life balance without sacrificing productivity. Without having to commute to a central location, teleworkers save time and money on travel, and are able to achieve a more fulfilling family and social life. A teleworker might also enjoy some degree of flexibility in hours, instead of rigidly following a fixed schedule. The convenience and comfort of working from home boosts productivity and inspires creative thought processes that are critical in keeping a company at the cutting edge.

An enormous reduction in carbon footprint can beachieved through telework. The reduction of daily commuting to and from the workplace can drastically cut down on carbon emissions. With so much attention given to green practices nowadays, it is always a plus for a company to be socially conscious and environmentally friendly. For the employer, a smaller pool of staff in the central office means that a smaller office space is needed, along with smaller bills for electricity, air conditioning and other utilities.

Teleworking also greatly expands the potential talent pool of a company because it is no longer geographically sensitive. Being able to recruit from all over the world allows much greater flexibility in hiring those with a good skill set match to the needs of your company.

Teleworkers are able to tap on various sources of remote collaboration which allows them to work from home without losing the productivity of working in a central office. Remote conferencing allows a teleworker to speak with team members in real time through audio conferencing. With online document sharing platforms, it is easy to work on the same project together, even when geographically isolated. If there is a need for team meetings or face to face interaction, web-based video conferencing is an excellent tool that bridges the visual communication gap.

The age of remote conferencing provides us with audio, video and web collaboration tools for workers to be able to work from various remote locations and still be closely integrated with the rest of the team. Without losing productivity or efficiency, a teleworker is able to enjoy a greater work life balance and reduced costs on travel, as well as improved fulfilment with social and environmental responsibility. This certainly increases the attractiveness of a company and helps it to recruit and retain the best talent.

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