Aamir Khan and John Abraham too flaunted their bodies respectively in 'Ghajini' and 'Dostana'.

"We no longer live in a closed society where people are unreceptive to seeing women wear some different garments of sensuality other than a sari. We do accept them in sensuous Western wear, including a bikini, and a bare back is very much acceptable now,"

Priyanka, who flaunted her body in skimpy outfits in 'Fashion' and cleavage-baring 'Dostana', says films with skin show are doing well.

"Where there's a demand, there's a supply. If people didn't watch such films, we would have stopped making them. Besides, I do it only if my character in a film justifies it," Priyanka said.

Just skin show is not the key to success.

Despite Kareena Kapoor's toned midriff in 'Tashan', it failed to run to packed houses. Even 'Kidnap' saw a similar fate and so did Ameesha Patel's item song in a yellow bikini in Kunal Kohli's box office dud 'Thoda Pyaar Thoda Magic'.

Kohli agrees that not every film with skin show is a big hit.

Isha Koppikar, known for sensual item numbers like "Khallas" and "Ishq samundar...", also echoes his stance.

"A film's success is not guaranteed just by showing skin. It depends on what the film is about. If a film is about a female swimmer, she ought to wear a swimsuit and show skin instead of wearing a pair of jeans and jumping in," she said.

In past movie with good story line has only been suceesful in comparison to those which had skin shows..That’s the reason why Mallika Sherawat has vanished into thin air now… What do you say?