How to sparkle b2b emails during this holiday season?

Below are the views of b2b email marketers, which they believe that these helps them to get best out of this season.

Change your questions:

Focus on how your service helps your customers this season. Do not focus on selling your services & why customers should purchase your services at this time of year, rather consider what you have to offer, what is best suitable to your customers. Remember that holidays are not invented and they aren’t the breaking news that is happening in the holiday season.

Keep leads warm:

Stay on the top of the process, always nurture your leads at this particular point of time. Do not avoid all those out of office notifications and save for the coming year as this may not allow you to nurture those prospects who are looking to purchase your services this New Year. This year email lists becomes your valuable source of data

Send an email informing about the future campaigns, this allows you to understand about prospects who are active, who will engage with you in the future. Segment the prospects list and mention them as warm, this allows you to be more focused in the future activities.

List out the right reasons:

Work on your subject line, as this is the holiday season, prospects looks for something interesting, a touch of festive decoration. Don’t plump on an old vocabulary, this will not bring you leads.

‘Tis is the reason….or is it the season?

Have a clarity whether your prospects celebrate Christmas, plan for end of the year campaigns. Check if your prospects operate financial year, budgeting etc. Tailor your mail drafts accordingly.

Many businesses at this point of time will be busy with end of the year reporting, financial status reports, but some may not. Very few companies choose January & February as December is untypical month.

Campaign for this season:

Christmas, New Year, Black Friday, Thanks Giving Day, Cyber Monday – all the festive season emails just doesn’t happen in a void. It is the part of your email marketing, Building relationship plays a major role in b2b lead generation. Simply just don’t send the mails trackback your performance last year, look out for those strategies that yield a positive results. Try and improve the ways you have implemented last year.

It’s all about offering your prospects something relevant and valuable services in this season. Well, they do say Christmas is a time of giving to receive.