5 Digital Marketing Basics You Should Know In 2019
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5 Digital Marketing Basics You Should Know in 2019

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Digital marketing consists of lots of techniques. In fact, it's a holistic strategy to do various kinds of marketing and advertising activities across various online platforms. These techniques get upgraded frequently as new technologies emerge around the world. Therefore, digital marketing has grown significantly over the past few years. If you are inexperienced in this field, you may want to read through the basics of digital marketing described below.

1. Invest in Machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) is going to be very popular in the coming years. Machine learning is another very important part of digital marketing.

In the future, social media bots will play a great role as far as connecting with potential prospects is concerned. So, you might want to give a lot more important to the social networking website in order to communicate with your visitors in a successful way. According to professionals, about 85% of customers will interact with bots to look for information that they need.

2. Share your videos on Social Media

In 2019, make sure you share your organization videos across different social media platforms. In contrast to the images or written content, an effective video is more effective so far as grabbing the eyes of the visitors is concerned. This really is very important in case you are going to market on the leading websites, such as Twitter, YouTube, Instagram, or Facebook.

Based on the latest investigation, 80% of men and women prefer to watch videos on the web. They do not like to read articles or blog posts much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing and advertising strategies need to be highlighted mobile technology as well. According to the recent Google algorithm, your website should be fully optimized for mobile phones or else you may get a penalty from Google.

Nowadays, mobile phones are probably the most popular devices across the globe. The new year will increase mobile video consumption by up to 30%. On the other hand, the interest in PC computers and laptops will constantly decrease.

4. Think about Mobile applications

On the internet of digital marketing, mobile technology is the modern day innovation. As a matter of fact, it is probably the most useful digital marketing tools in the here and today.

By using this cellular technology, you can challenge your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you are able to raise your company to a large scope.

As a result, you may want to tap into the mobile apps also. One such app is Whatsapp online business. According to a reference, mobile apps have produced $88 billion, give or take, recently.

5. Concentrate on the Customer Experience

For your online business, clients play the same role your blood plays in your body. That is why it is important that you focus on the user's experience. This will help you increase your sales ultimately.

If your customers are satisfied with your products or service, they will keep coming back for more.

So, these are generally the suggestions that you might want to consider to improve your digital marketing campaigns in 2019.