The Basic Tools should Each SEO Person Should Must Use
I would prefer to discuss the set of Various tools which experienced SEO experts and webmasters use in their daily practices to control website promotion process seriously and effectively!
- Domain Name Value
- Website position checking tool;
- Keyword analysis tool;
- Competitor analysis tool;
- Broken link checking tool;
- Meta Tag analysis tool;
- Meta keyword generator;
- Link popularity checker;
- HTML code validity checker;
- Keyword spider;
- Server uptime statistics;
- Web page loading time checker;
- Browser compatibility tool;
- Sitemap generator;
Keyword Research Tools
* Keyword Discovery - Offered by Trellian Company, compiles keyword search statistics from over 189 search engines world wide, to create the most powerful Keyword Research tool. It tells you; the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors websites.
* Wordtracker - A keyword analysis tool designed to help one determine which keyword phrases to use in their search engine ranking strategy. This valuable tool can tell how often people search for a specific term and how many competing sites use that same term on search engines.
* Google AdWords Keyword Tool - Get ideas for new keywords that can help you improve your ad relevance. If you're running your ads on broad-matched keywords, you may also find additional terms that may trigger your ads.
* Overture Term Suggestions Tool - Allows you to check search inventory at Overture. Tool also shows related searches and how many times they were searched for as well.
Link Popularity Tools
* Link Popularity Check by MarketPosition.com - Link Popularity Check will search Lycos/AllTheWeb, MSN, AltaVista to determine how many pages on the Internet contain links to your site. You can then list other sites to compare your site to and see how you stack up!
* Popularity FREE by INeedHits.com - See how many websites link to your website (how popular your website is on the internet), a list of the websites currently linked to your site and who & how many websites link to your competitor's website.
* Marketleap Link Popularity Check - Helps website owners find out who is linking to their site as well as give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.
Search Engine Ranking & Saturation Checkers
* Advanced Web Ranking - A tool that helps check your web site position on all major search engines. It will track the progress of your rankings over time and display it in easy to read graphical and tabular reports. It runs on Mac OS X, MS Windows 98/2000/XP, Linux, Solaris and more.
* Agent Web Ranking - Ranking software that generates reports showing you the positioning of your web site in the search engines. Also allows you to track Google ranking through Google Web API.
* Marketleap Search Engine Saturation Check - Enter your URL and you will see how many of your pages are listed with various search engines.
* Ranking-Manager - A ranking tool that allows one to check their rankings on the top search engines, plus the ability to customize the look-and-feel of the reports and charts. Offers an extensive list of comprehensive features.
Search Engine Crawler Simulators
* Summit Media Spider Simulator - Spider simulator that provides you with a report on aspects of the page that are used to determine how highly in a search engine the page is ranked and also gives some general usability feedback.
SEO Tool Sets
* Bruce Clay SEOToolSet - Online doorway page generator program, as well as a meta tag checker and keyword density analyzer.
* Search Engine Power Pack - A variety of utilities designed to help in your search engine marketing efforts. There's a keyword popularity tool which pulls data from Overture, a meta tag generator, a "Page Primer" analysis tool that offers basic advice for changes that may help with crawler-based search engines, a submission tool to send your URLs to many search engines at once as well as a "deep" submit of many URLs from the same web site, and a rank checking tool.
* Web CEO - A unified workspace for ten programs that help you promote your site in search engines, intelligently analyze your visitors, and easily maintain your online estate.
Web Analytics/ROI Tracking
* ClickTracks Web Analytics - Offers intuitive, insightful analysis of your web site. It shows you campaigns, site navigation patterns, PPC, SEO and ROI stats instantly.
* ConversionRuler - A subscription based "performance tracking" reporting service that provides detailed information on the effectiveness of your site marketing efforts.
* Statomatic - Fast and comprehensive analysis of your web site traffic. Get detailed, on-demand reports with graphs and pie-charts. Works with or without any server log files of any format. Easy to install and use real-time web statistics.
Web Site Analysis Tools
* Search Engine Optimizer - Designed to check web pages for possible problems with search engines in over 62 different areas.
* Search Mechanics - Web-based service designed to help you understand how your site is optimized for search engines.
* sitesubmit.ca
Miscellaneous Tools I Like
* Outlook Express Backup Wizard - This handy software creates a backup copy of email messages, attachments, address book, list of blocked senders, identities, accounts, message rules, and signatures. Also useful when in keeping Outlook Express in sync if you use multiple computers.
1. Search engine keyphrase analysis tools
* Google Keyword tool (free access) - great for finding relative importance of search terms related to a keyword including synonyms. NB. Don't miss the "Related Sites" tool on separate tab shows keywords related to your site. Check you have selected the right term.
* Google Traffic Estimator (free) - Tool for summarising volume and CPC for up to 5000 key phrases - can be filtered by country. See my Google keyword tutorial for a guide on the Google Keyword tool and Traffic Estimator.
* Google trends tool - great for identifying peaks, periodicity or long-term trends in how your users search for you or your products in different countries. See my tutorial How to use Google Trends
* Google Suggest - A new tool in Google labs that gives keyphrase suggestions according to the number of pages on that topic.
* Yahoo! India Search Marketing (formerly Overture) search term analysis tool - NB. Tool not currently supported or recommended. Formerly, the original and easiest to use keyword tool useful for finding numbers searching on key phrases and related keywords, but remember it excludes Google and Microsoft Search.
* Nichebot - Paid tool but US based - integrates Google and Wordtracker and shows competitiveness for limited number of related keywords. The next two are better known and have Indian databases.
* WordTracker Gives similar results to Overture, but accross all networks. US-based, but with India module. Based on usage of metacrawler meta search engine which is not a representative audience for mainstream search engines.
* Keyword Discovery (paid) Paid tool similar to Word Tracker from Trellian but offers sophisticated trend tracking and regional - now with India module. Again issues with sources of data - from Metacrawlers.
2. Keyword density SEO tools - for checking page effectiveness
These Search Engine Optimisation (SEO) tools analyse the number of occurrences of keyphrases / keywords on the page. They are useful for comparing your pages for SEO effectiveness against competitors.
* Abakus Topword Key phrase density checker - excellent free tool for testing home pages and showing keyword frequency and also meta tags and meta description. Watch for use of 2 or 3 word key phrases on a page which shows effective optimisation.
* Ranks NL Keyword density or prominence - Similar tool with more sophisticated analysis but with some restrictions on page size.
* Digital Point tools interfaces combine some of the above. Also offers free tools based on Google API.
* URLtrends - Helpful - Provides a summary of ranking of sites using a range of different tools. As the name suggests, also provides trends. Choose 'Can't wait' option for quicker results for Indian sites.
* Keyword Count - Tool for comparing keyphrases on a site against competitor sites
* MarketLeap - 3 different tools for assessing links in, keyword saturation.
3. Keyphrase / Keyword ranking position software
These software or web services report on your position in different search engines for different search terms. Be aware that these tools may contravene Search engines terms of service. Best known ranking tools include:
* Advanced Web Ranking (Paid) - I use this one most and recommend it. Also tracks PPC.
* Agent Web Ranking (Paid)
* Digital Point keyword tracking (Free). Unlike the others, this is a free service, but can be used for smaller sites.
* Web CEO http://www.webceo.com A popular tool featuring a range of features from keyword analysis, site submission to rank checking.
* Web CEO http://www.sitesubmit.ca A popular tool featuring a range of features from keyword analysis, site submission to rank checking. Both free and paid services.
* Web Site CEO http://www.websiteceo.com A similar package.
* Web Site CEO http://www.ibp.com A similar package. ( Paid )
* Web Position. Formerly Web Position Gold (WPG), now owned by WebTrends.
You should think through the following issues when using these tools:
* Some of these services may contravene Googles terms of service (www.google.co.in/intl/en/webmasters/guidelines.html) although they are widely used
* Minimising the number of ranking queries and using the Google API Key are likely to reduce this risk
* These tools are particularly necessary if you have a large keyword portfolio or international sales are important so you can track performance in different countries
* For some agencies, this is the primary method of reporting success, but of course share of search on a given phrase, number of clicks and whether they convert is a much better measure of effectiveness.
4. Pay Per Click keyword tools
* Google Adwords preview tool - shows paid links in different countries without charge.
* Adwords Sponsored links tool (India) - shows sponsored links only.
* View Overture bid ranks for India
4. Pay Per Click Learning tools
* Google Adwords Learning Center - this is an excellent free guides to the basics and optimisation of PPC.
5. Other SEO tools
Here is my full listing of different types of SEO tools
1. Keyphrase analysis tools (for SEO and also PPC)
2. Keyword Density Tools for SEO
3. Backlink or inbound link tracking tools
4. IBP 11. Internet Business Promoter
5. Sitesubmit.ca
* Yahoo Site Explorer - this is an excellent backlink checker.
1. Robot Crawling tools for SEO
2. Index inclusion tools for SEO
1. Reputation management tools
Mainly PPC Analysis tools
1. Bid management tool in particular its capability to manage a portfolio of keywords against different targets of conversions, CPA, revenue etc and also any requirements for page tagging or third-party cookies.
Both SEO and PPC Analysis tools
1. Keyphrase management tool / repository
2. Keyword ranking tools - for SEO mainly but can do PPC
3. Standard Web Analytics tools
Author is CEO of An ISO 9001-2000 certified Web Hosting company Delhi,Mumbai offering domain names,web spaces and engaged in search engine optimisation and submission with confirmed ranking. Anand saini is a successful SEO expert, author and specialists in search engine marketing. Highly respected as a source of search engine optimization advice, Anand has had articles published around the world.. Visit his website http://www.webcraft.in to read more articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website. Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information.
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