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20 Simple Twitter Tips for Your Job Search
- Use your real name: You use your real name when searching for a job, so make sure you do the same on Twitter. Set up your first and last name in your profile, and if you can, use your name as your Twitter username.
- Tweet before you follow: Be sure to share useful content before you start following friends, colleagues, and industry professionals. This way, you'll give people a reason to follow you back.
- Search for opportunities: Don't just expect an opportunity to fall into your lap — seek it out! Use Twitter's search to look for jobs in your niche.
- Use a Hire Me! ribbon: Put a ribbon that advertises your desire for work, so even when you're not tweeting about your job search, followers know that you're looking.
- Keep a web copy of your resume online: If you get in contact with someone who would like to see your resume, it's handy to have one that you can just send in a tweet. A tool like VisualCV comes in handy.
- Follow your target companies: If the company or companies you'd really like to work for are on Twitter, follow them, and any employees that are on as well. You'll be able to connect better than before and stand out among candidates.
- Share on multiple networks: Integrate Twitter, Facebook, YouTube and LinkedIn so that contacts on all networks hear your message. If you can, use tools that can push updates from one service to another.
- Follow industry leaders: Follow the leaders in your industry to learn more about it and benefit from their network.
- Toot your own horn: Put yourself in the Twitter stream by describing your specific skill set. Be descriptive — if your specialty is selling phone systems to food service companies in South Florida, say so!
- Use hashtags: Find hashtags for upcoming conferences in your industry, hot topics, and more to become part of the conversation as well as identify people that you need to be following on Twitter.
- Look for a job posting account: If there's a certain company or industry you'd like to work in, try to find specific Twitter accounts that offer updates on new job postings available.
- Ask for help to close the deal: If friends or contacts work where you'd like to get a job, ask them for a recommendation to increase your likelihood of getting hired.
- Give good karma: Don't blatantly self-promote. Take some time to retweet and interact with others.
- Make your presence employer friendly: Use your bio as a job pitch, use a professional-looking avatar, and tweet about your job search. You can even link to your online resume.
- Be worth following: Don't be rude or boring — share interesting and useful updates with your followers, and focus on interacting with them as well.
- Always keep SEO in mind: Your Twitter profile and tweets are indexed by Google and other search engines, so any time you put information out there, think about how you can better make it found.
- Retweet industry news: Pass on news and tweets that are important, and you're one step closer to being found.
- Have a "Twitter pitch" ready: Much like the elevator speech, you need to be ready with a pitch you can deliver in 140 characters or less.
- Don't tweet about unemployment: You don't want to come off as whiny-keep your complaints about unemployment to yourself.
- Look for job search advice: Find posts from career gurus and other people who can help you find a job on Twitter.