I have read about it quiet often but didn't get the chance to see the impact of it. 'Live Blogs' are nowadays considered yet another medium to create impact on viewers or readers who are indeed not in position to watch the event live or in real time. Gone are the days when TRPs are considered only measure of viewership of an event, blogger have simply challenged the mere concept by Live Blogging!

The idea is astonishingly simple. As you (You should know Blogging ..that's it) are watching any event in real time, you start posting it on blogsite immediately, Live. People who are visiting your blog page will get to read things about the event live, just like a radio/TV commentary of a match/event.

The idea of ‘Live Blogging’ is not very much popular in India yet, but in ‘West’ where bloggers try to un-cover number of events by blogging in real time. Earlier I read about some industry event where expert bloggers are hired to post their views about the event 'Live' on their blog-site or official event webpage so that readers or visitors could get to read about happenings online or offline later-on. It simply changes the perception of a viewer. It creates direct impact. It not only adds depth to the telecast but also adds much needed authenticity to it. Now coming back to the event, held on 20th May, was no small one. It was the grand finale of 'American Idol' and contestant Kris Allen who won the title, unexpectedly received more votes as compared to his contestant Adam Lambert, who was perceived to be winner earlier by many people. Interestingly, the blog was posted on a New York Times website, under Art category. This example shows the impact of blogging as a medium separately.

One more beneficial aspect of writing live blogs is that anyone can read them offline after the event was over to get detail sequence of events unfolded during entire show. It’s like reading the flashback. It simply gives power in the hand of viewers to re-blogcast the event anytime, anynumber of times to experience it again & again. Now while I didn’t get to see the finale of American Idol, after reading the blog posted on NYT Page, I got to read entire details of the event starting from Guest appearances to end duet. Hadn’t someone post it, I wouldn’t be able to know/read/see the event. It simply recreated the entire scene while reading! Engrossing!

If you are interested in writing live blogs, do visit the NYT Blog on ‘American Idol’ below:

http://artsbeat.blogs.nytimes.com/2009/05/20/live-blogging-the-american-idol-finale/

It's an interesting concept awaited to be exploited in Indian context.

Good Luck!