Why many domestic brands imitates international brand, the products still lack of attraction?

The author thinks that, the reason is that they lack his design concept. Good design should have their own ideas, such as the design concept of the QQ concept version is "vitality", time space sense”, all design should be around the idea, all imitations should be based on concept, and this is the soul design. Apple's idea is the simple sense; Google is a techie, like simple technology but has deep understanding for user behavior; Good brand has its own unique style and profound understanding, no matter how to imitate and reference, essence still exists.

Key words 1: space

Space is not a vague concept but embodied everywhere in the design. It's a typical manifestation mode, break the flat, and show it with the stereoscopic and 3d way. The design of the space can increase a dazzle cruel and luxuriant, it can be used to highlight important content.(you can use PDF Password remover if you want read PDF on iPad)

One use of the typical space: apple end marked with care album covers way. Show

Key words two: translucent

Translucent design element is a personal preference, especially when used in the menu and border design, translucent can increase the clever, deep, and feel fully, don't have charm! In addition, translucent can also be used to pop up menu but doesn't want to block the background, the menu can be designed into translucent, it is beautiful and doesn't interfere with vision.

Take a close look at the design of the IPAD, a lot of places have used the translucent elements, including first in "mobile slider to unlock" screen the borders, and into the interface border. Translucent elements in web design is also widely used, such as famous twitter.

Most users don’t have an in-depth research on the experience and the design, but they measure a products from the "looking comfortably and use great", according to the author observed some web design and digital design, found that there are light differences between two, they are almost common in the user research and design development trend, such as apple's famous COVERFLOW, and web design page focus diagram shows the effect. Therefore, we often mention that can use the thinking of CROSSOVER, the Internet and traditional digital visual design and interactive experience as reference can be inspired.

Key word three: round a shadow highlights

Rounded corners, shadow, highlights are widely used in apple product design and the Internet design, this three kinds of elements can increase the icon of "sense".

Take a close look at the IPAD icon, whether it clearly reflects the three design element? Rounded processing, crescent type of secular highlights from up and down, not only is the product, apple LOGO design doesn’t move away from this three kinds of elements.

 Author works as a web developer and an editor of a weekly technology magazine. he has published numerous articles to provide readers reliable information about technology products PPT to video, and hot technology events: PDF Password cracker to the people.