Catchy Logo

E-commerce websites are regarded as strictly business targeted and thus should avoid cluttered elements on the home page. Rather what is needed is a minimalist design with a catchy logo. This therefore requires that the information on the website should be well split avoiding congestion of information making it hard for clients to maneuver through. An attractive logo is crucial for e-commerce websites to catch the attention of online visitors. The logo should thus reflect a number of elements in a business such as the business goals, the products and services provided and others. This brings uniqueness in your website making it stand out among the numerous e-commerce websites online.

Easy checkout and free shipping facilities

The main aim of e-commerce other than advertising your products and services is to sell them. Huge traffic that does not place orders is quite useless. Placement of orders should therefore be the ultimate target e-commerce should target on. This is possible through the inclusion of an easy checkout process. One page, easy checkout process is a mandatory inclusion in the creation of any e-commerce website. The payment method selected should also be secure to avoid inconveniences during payment for the goods bought. Free shipping facilities are also important to be included. This will attract your clients the more into placing an order knowing that they will be delivered with the products to their residence. Free shipping has become an important feature in most of the e-commerce websites these days. You ought to include it in your web design.

Promotions and product placements

Coupons, freebies and discounts are common these days in any running company. E-commerce websites have been observed to periodically becoming robust due to their low prices for products. They have included discounts and free coupons to lower your bills at the end of the purchase. Product placement is very vital in any e-commerce website such that customers will be able to view the products and have more information concerning the products. Highlighting the product properly means that more clients will be able to view it in different angles. Descriptive videos can be very helpful in this part.

Social media marketing

While e-commerce sites play a very important role in selling company products online, social media is the other crucial part of advertising and marketing of a company’s product. Social sites such as Facebook can be used to reach more people and provide them with a link that will connect them to the company’s e-commerce website where they will make orders and learn more about the company’s products. If you need more traffic, look no further than social networking sites.

These are just some of the most crucial features that your e-commerce website should have for it to be effective in running your online business transactions.

- Ideazinc