The Rise Of The Shadow Media
The result is a big trend that may start to redefine social media as we currently see it: namely that blogs, social networks and other forms of “new media” aren’t just for amateurs anymore. For some time now, respected journalists like Om Malik, Kara Swisher, Erick Schonfeld and dozens of others have been actively blogging. Engadget is the official media source for the upcoming Consumer Electronics Show, and arguably will be the defacto media source of coverage for the event though there are many traditional publications attending as well.
It may seem like a stretch to refer to all of this as “shadow media”
- and indeed some of these classifications are artificial to start
with. But regardless of what you call these new sources of news and
information, the indisputable fact is that in 2009 there will be many social media examples to point to where the quality is as good if not better than traditional media sources.
So if you’re working in a communications role and you’re not yet
focusing on social media … consider the shadow media phenomenon your
wake up call to start in 2009.
http://rohitbhargava.typepad.com/
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