Due to Apple's proxy mode, the competitive pressure from iPad and Barnes & Noble Nook has made the market share of Amazon fallen from 90% to 60% and price of eBooks also has more changes, which means consumers have more choice, ranging from $ 5.95 to $ 14.95, not just the Amazon standard-$ 9.99. The article also pointed out that Apple charges a 30% profit in games and other applications, , the same with the ratio of eBooks, newspapers and magazines, so it’s hard to let people believe that Apple raised the price of eBooks. The competition between Apple Amazon is not anything strange, they all protect themselves with one hundred percent efforts, generally if you have purchased a book or a movie from any of them, you only can play it on other device with media drm removal, we all have been through this kind of thing.
Apple is so different from Amazon, because it offers the service for consumers to read eBooks only aims to attract more people to buy iPad, just like the apps to watch TV shows and read magazines and work. So not like Kindle, users can do many things on iPad, like watching DVD movies with best dvd creator review, Apple really counts on eBooks to make money? To honest, iPad is just a device to read eBooks, it has nothing to do with the price with eBooks, let me tell you this way, the games we play on iPad, is there anyone think the price is not reasonable? No? Now you know what I mean.
As long as you are an Apple user, you would know that Apple’s platform is a multi-use platform, offering Internet browsing, word processing, music, apps, and other products, of which books probably accounted–and still account–for a relatively small percentage of revenue. We can download everything we want in iTunes, even sometimes we are bothered by DRM protection, which means we need mac drm removal software to break it, but Apple has many options for promoting adoption of its platform—not least, the “sex appeal” of Amazon’s famously glam products, as to Amazon, it’s not exaggerated to say that it competes largely on the basis of its content, and its devices sell only as long as the content is attractive and attractively priced.
Not just Wall Street thinks Apple has made a contribution to break eBooks’ monopoly of Amazon, another article from Technology Liberation Front also says that Apple is fighting against the price standard of eBooks, but we can’t be sure from its analysis that if the price really has been reduced, or Apple's "agency model" is really decided by the demands of consumers just like they said.
