There is an entire roadmap for New Product Development in Six Sigma. This is referred as DFSS. (Design for Six Sigma) .

Design for Six Sigma (DFSS) is a Six Sigma methodology that is used to launch new products & services on time, on budget, and on target gaining incremental revenues sooner, achieving greater market share, and ensuring that the company generates differentiated products & services that target customer & stakeholder needs. DFSS methodology is most commonly used in New Product Development organizations.

There are several approaches to DFSS, but the most popular methodology is called DMADV. DMADV stands for "Define - Measure - Analyze - Design - Validate". The Define phase consists of defining the project charter which includes the business case and the opportunity for the new product or service. In the Measure phase, the needs of the key stakeholders are identified and measurable CTQs are developed. The Analyze phase consists of subsystem design and generating and selecting the best possible concepts. In the Design phase, a detailed design for the product or service is developed and optimized. The robustness of the design is ensured to minimize the impact of variation on performance of the product or service. Finally, in the Validate phase, the generated designs are verified and validated using simulation and other approaches.

Some of the tools covered in DMADV training are:

Multi-Generational Project Plans (MGPP)- On Six Sigma projects that have significant scope, it is a good idea to break up the scope into multiple generations. An MGPP helps a team focus on the current generation and also plan for what is to come in the future generations.

Analytical Hierarchy Process (AHP), Kano Analysis, Kansei Engineering, Theory of Inventive Problem Solving (TRIZ), Quality Function Deployment (QFD), Pugh Analysis, Multiple Regression Analysis, Fractional Design of Experiments, Taguchi Optimization, and Discrete Event Simulation methods.

DFSS is a powerful set of tools and techniques that can help one develop products and services that truly satisfy the key stakeholder needs. While DMAIC helps reduce bottom line costs in an organization, DFSS helps develop robust products and services to increase top line growth.

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