Different income groups, market information availability, economics.

Publicity  and advertisement of items which are for  comforts and convenience of the  lower classes, is very important factor in  our economics.

Due to lack of  information, about availability of low priced items, so many lower class people cannot enjoy/plan correctly for  the comforts and convenience they can enjoy with the money they earn . Everyday we find new products arrive in the market. These new products bring different items  into purchasing power of different income groups. But lack of enough knowledge do not allow people  to buy and improve their living. Correct and timely information/guidance  can make it possible for lower income people plan and buy such items.

Generally we find so many advice from bank and many other financial institutions  for higher/middle class for buying an item . Like taking a loan, buying by paying in instalments etc.  But for lower income group such type of guidance is not found every where. Due to availability of variety of items with variety of features and priced accordingly, it is always possible to go for items with features which comes into their purchasing power. For example color  TV available in the range Rupees 3000 to 1.5 lacs. But this type of information is not available to so many who can plan for the 3000.

In so many items the minimum feature and price depends on one’s taste. By advertising and using correct media ,it can be made easy for different class to have that minimum. The satisfaction level of a person becomes high when he can buy and get the minimum items what he finds with others in the surrounding.