Regardless of your business type, size, or industry, video marketing is bound to deliver value - whether it’s to promote your product, to share customer testimonials, to showcase reviews or even to entertain, there are multiple types of videos you can get made to achieve business goals.

If you’re just starting out, here are 11 types of video content that works for almost any business in any industry.

Let’s dig in.

Internal Videos: Whether it’s onboarding new employees or presenting to a client, internal videos are a great way to make a first solid impression. Additionally, internal videos can be shared on social media to help your audience know more about your company and your values. Companies that invest in internal videos find it relatively easier to share vital messages such as mission and visions, establish a personal connection, and create consistency across offices and employees.

Here’s an interesting example of Barclay’s internal video. Using minimal animation, focusing on values and employee stories, the video acts as an excellent point of knowledge for anyone that wants to know about Barclay’s work culture and values.

Explainer Videos: Extremely popular, explainer videos have been the rage since the first time Common Craft came up with the first explainer video in 2008. Businesses since then have used explainer videos to demonstrate product features, explain complex functionalities in an easy-to-follow entertaining manner. The ease and dexterity of explainer videos have made it one of the most basic forms of video marketing and also one of the most effective. In case you are looking for some inspiration for your explainer videos, I’d recommend checking Kasra Design’s recent video productions. They are pretty stunning!

The Buyer’s Journey: How to mesmerize your audience and get their attention? Walk them through a buyer’s journey video that shows them the impact of your product on their lives or businesses. Whether it’s B2B or B2C, an excellent buyer’s journey video is instrumental in winning the trust of your audience.

Here’s a simple, yet amazingly clever buyer’s journey video made by AutoDesk. If you were to read this information, it would come across as dry and boring. The same information delivered in a quirky animated video holds the viewer’s attention as they pay attention to the characters and the narration. This small video goes a long way in building interest and driving engagement!

Social Media Videos: With video-centric platforms like TikTok, Instagram, Facebook Stories videos are dominating every other form of content. Here are some statistics provided by Social Media Today, indicating the impact of social media videos:

• Tweets with video see 10x more engagement than those without - and Promoted Tweets with videos save more than 50% on cost-per-engagement
• LinkedIn users are 20x more likely to share a video on the platform than any other type of post
• Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform
• Video generates more engagement than any other content type on Instagram

Educational Videos: Ever been fascinated by TedEd videos? These are educational videos that are designed to impart knowledge while also entertaining. Short, direct, and supported by amazing animations, these videos have been instrumental in delivering knowledge to a global audience. Educational videos can make for a great content marketing tool that can be used to not only educate but also entertain your audience, by providing them with nuggets of valuable knowledge.

Commercial Videos: In times of COVID, companies have realized how commercial videos are such a great way to launch products and promote new services or offers. To be precise, animated commercial videos are a great alternative to live crew productions, saving on costs and expenses. If you’re looking to invest in commercial videos, now is the perfect time to bank on it!

Branded Videos: Want to showcase your brand? Use branded videos! These are designed specifically to share brand values with the aim to build positive associations instead of self-promotion. Branded videos use storytelling to entertain, inform, or communicate a brand’s values making it more effective and memorable.

Product Videos: Similar to explainer videos, product videos are created with the sole purpose of explaining the features and functionality of products. If you sell software, tools, or digital solutions, animated product videos are a great way to go. If you sell B2C items, an amazing video like the Dollar Shave Club can be an excellent example to follow. Not only did the company know its audience well, but also used comedy to highlight the problem of high-cost razors. Needless to say, the video garnered 11 million views and is the most talked-about creative product videos in the industry.

FAQ Videos: Why bore your audience with lengthy FAQ text when you can answer all their questions in an engaging, interesting FAQ video? Animated FAQ videos can be used in a variety of ways - from being an informative social media share to being an effective promotional item, to answering customer queries and much more. It’s necessary to ensure that the videos are informative and answers specific questions relevant to a product’s functionality instead of being generic or promotional.

Tutorial Videos: Want to give the audience a step-by-step guide to your product? Instead of lengthy manuals, use tutorial videos! It’s here that animation will also come in handy as you attempt to explain complex processes in an interesting and engaging way. People today don’t really have time to read up text-based tutorials, especially since online learning has become the primary way for people to acquire knowledge on the go. So if you’re hoping to educate your audience on the go (mobile learning), animated tutorial videos is what you’d need.

Conclusion

It’s understood that video marketing has become a primary form of content marketing that enables high traffic conversions, effective brand building, and most importantly, engaging the audience. Companies that invest in videos have reported increased consumer buying, increased ROI, and increased brand value.

This is the perfect time for you to be investing in video content. What are you waiting for?