Over 5 billion videos are watched on YouTube every day, making videos one of the essential marketing tools for various startups. Using marketing strategies promotes brand visibility and gains customers by sharing valuable content with the target market. With the increasing scope in digital marketing, video is the new wave.

Since videos are engaging, video marketing is the most recommended marketing tool among different brands. According to the statistics, 63% of startups and businesses use videos as a promotional tool.

With the increasing importance of video marketing, we have a lot of doubts in our minds. Is it essential to use videos? Do I have enough resources to make use of video marketing for my brand? It is essential to use video for your startup because videos have become the most profitable digital marketing tool. The statistics mentioned below will help you understand the importance of using video as a marketing tool.

1. According to mobile video viewers, viewers watch 300% longer than desktop viewers. 52% of web videos are viewed only for 4 minutes while 42% view videos on tablets and mobile devices for 10 minutes.
2. According to a few companies' annual sales report, sales convert faster and at a higher rate when marketing with videos. Using video marketing strategies helps to gain more revenue compared to non-video users. 64-85% of target audiences are likely to purchase the product after watching the marketing video.
3. Videos are available for you all the time. You can create technical, marketing, and customer service videos, so that your marketing and technical professionals can focus on other parts of the company. 

We sometimes think it is complicated, expensive, and unnecessary for business. The actual truth is, many companies benefit from creating and adding your videos as a marketing strategy. Here are a few reasons why you should use video marketing for your business today.

Videos are the most effective means to communicate your brand story. Marketers use videos as the best digital marketing tools for their marketing campaigns. Visuals attract and engage with the emotions and sentiment of a human being. Writing a beautiful sales copy may be a fair idea, but sometimes words are not enough. It is necessary to impact the target audiences' minds to convince and persuade them to buy the products. Videos differentiate the awareness, consideration, and decision stage of the purchase: eye-catching visuals and engaging music help convey the message quickly.

2. Expanding Audience Reach

With many brands using digital mediums to engage with audiences, it is important to stay in touch amongst the increasing competition. Videos can be time-consuming and costly, but they provide significant results. Video marketing helps to reach a wider group of the target audience. One-third of the activities that take place on the internet are watching and downloading videos.

3. Brand Awareness

Videos get more attention from the viewers. According to the statistics of Optinmonster, videos increase brand awareness among the viewers by 54%. Ad copies do not work because, as the user's attention span decreases, they reduce the ability to read product descriptions.

Videos can be YouTube videos, or videos embedded in blog posts or posted on websites. A viewer would prefer watching the video rather than straining himself to read those long product descriptions.

4. Skyrocket conversions

Videos provide higher conversions. Social Media Today states that 90% of consumers say that videos help them in making purchase decisions. These videos can be explainers, interviews, product demo, and a lot more. Any engaging and informative video is more effective than a thousand words. 

Analytics states that 65% of the traffic comes to the website from the branding video shared on different social media platforms. It means videos are key to increasing conversions.

With all the businesses going online, now is the right time to start with video marketing campaigns. You can create demo videos, reviews, promotional & marketing videos, and how-to videos to upload them on different internet platforms.

5. Rank Faster on Google

Videos are the only reason why people spend more time on the internet. The longer the time spent, the faster the trust is built. So, the content is significant and gets ranked on google easily. According to the statistics, you are more likely to show up if you have a video embedded on your website.

6. Effective brand recall

Videos help to create an impact and help the viewers remember the brand. Forbes states that 80% of the customers remember the video they watched last month. Viewers are visual learners, so using both visual and audio elements increases your brand recall. Consistent branding helps the customer to remember and recall the videos easily.

7. Videos help to maintain simplicity

Consumers want simplicity. Videos give all the information customers need to know about the product in just a few minutes. If done effectively and efficiently, videos are quick, engaging, entertaining, and help the customer understand the brand easily. In simple words, customers want an easy source of information, and videos are the best for the same.

8. Yes,Video Marketing is Cheap!

Creating videos and editing them can be a little time-consuming. But no need to worry. There are many movie maker tools available online to create your branded videos for your marketing campaigns. 

Video Creek is an easy-to-use movie maker tool used to create stunning short movies in 5 minutes that keeps the audience engaged. You can make any video with brilliant templates. You can add your text, sounds, and visual effects.