Nimbooz is a delicious nimbu paani, with real lemon juice, no fizz, and no artificial flavours. Available in trendy, convenient packs, Nimbooz is a great way to enjoy your favourite nimbu paani in a hygienic format.

Nimbooz will offer great value to consumers in three packaging formats of 200ml returnable glass bottles (RGB), 350ml PET and 200ml Tetra attractively priced at Rs 10, Rs 15 and Rs 10 respectively.

According to Ms Punita Lal, Executive Director- Marketing, PepsiCo India, “PepsiCo is delighted to introduce Nimbooz, a packaged nimbu paani offering specially developed to suit Indian tastes and preferences. Nimbu paani is a well loved Indian drink and Nimbooz brings consumers this well-loved taste backed by PepsiCo quality.”

Ms Alpana Titus, Executive VP-Flavours, PepsiCo India, also present on the occasion said, “Nimbooz will be relevant and affordable offering for consumers on the go because of its ready-to-drink format that is both convenient and hygienic. The proposition of the Indian refresher perfectly captures the mass appeal of this product and will certainly drive consumer connect.”

PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will revolve around building awareness through multi-city launches and road shows, comprehensive 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. Complimenting the on-ground initiatives is the TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. Aggressive trial generation & sampling initiatives will also be taken forward across major cities of the country. A special ‘Nimbooz Highway Gadi’ has been created that will visit the four major highways connecting Delhi to Jaipur, Dehradun, Agra to drive trails and consumer education.