Business And The Internet.
Sign in
  • BLOG
  • Editor's Picks
  • |
  • Technology
  • |
  • Entrepreneurship
  • |
  • Business
  • |
  • Finance
  • |
  • Career
  • |
  • New India
  • |
  • Entertainment
  • |
  • Others

    • Business and The Internet.

    Mohammed A

    Operations
    Building a business, Owning a business, Running a business, Managing a business, Developing a business and Sustaining the business everything is influenced by the internet these days. Those days were gone, when all a business needs was some ad campaign, little trust among the consumers/customers, hold on to 'any publicity is good publicity'  then trust on the word of mouth and play with the demand and supply. But since the past decade, internet's what most potential customers rely on when it comes to decision making. Almost all the big towins and cities have become internet addicts. People consult google when they have blurred vision to detect the problem or to know about an ophthalmologist. Internet is the bigg boss here.

    There are plenty of things to take care of on the internet when you plan to ask it's help. And you have to ask for its help even if you are the most succesful businessman of your time.

    When we talk about the internet and business, most people automatically assume that it's all about web marketing. Running advertisements; which most of the times are only annoying to a user. Spamming a large number of inboxes; which anyways the web mails and the anti viruses would drop in the spam folder. Hosting banners on the site with tempting offers with a small 'conditions apply' on the bottom, which if even accidentally seen by a user, would only seem like a giant popping up lie.

    However there are plenty of other things which need to be worked on the internet. 'Web Presence' has almost become  mandatory for every thing. A website representing the business, making the site more informative and yet interesting, optimizing the content with search engines, staying active on networking sites and many more things to be taken care of. Moreover it's more of a pride thing having a whole lot of people following the site's page or being fans of the page.

    Performing all of these in a smart and an ethical way would in fact do magic. No amount of ads can reach the target audience / customers like the way the internet does. In the coming days, where according to experts more people would access internet on their mobile phones like they sms today. And branding the business on the internet today would be a very good investment. And it's never too late to do that. There's only one thing to heed here; staying patient. 
    start_blog_img