During my MBA i came to know many Industries, here is one of them, hope it will help all:

WHAT IS FMCG?

— FMCG industry, alternatively called as CPG(Consumer Packaged Goods).

— Those consumables which are normallyconsumed by the consumers at a marketing, financing, purchasing, etc is calledFMCG.

ABOUT FMCG-

— Starting from one cup of coffee in themorning right up to that relaxing malt beverage at night, we rely heavily onFMCG.

— Everything from toothpaste to processedfoods and health drinks to body care products comes from FMCG.

Common FMCG Product:

Some common FMCG product categories food and dairy products,

— Glassware

— PaperProducts

— Pharmaceuticals

— ConsumerElectronics

— PackagedFood products

— PlasticGoods

— Printingand Stationery

— HouseholdProducts

— Photography

— Drinketc.

— Coffee

— Tea

— Dry cells

— Greeting cards

— Gifts

— Detergents

— Tobacco

— Cigarettes

— Watches

— Soaps etc.

Analysis of FMCG Sector

Strengths:

1. Low operational cost.
2. Presence of established distribution in both urban and rural areas.
3. Presence of well known brands in FMCG sector.
4. Weaknesses:
5. 1. Lower scope of investing in technology.
6. 2. Low exports levels.
7. 3. “Me-too” products, which illegally mimic the levels of the established brands.

Weaknesses:

1. Lower scope of investing in technology.

2. Low exports levels.

3. “Mee-too”products, which illegally mimic the levels of the established brands.

Opportunities:

1. Untapped rural market.
2. Raising income levels.
3. Large domestic market.
4. Export potential.
5. High consumer goods spending.

Threats:

1. Removal of import restrictions resulting in replacing of domestic brands.
2. Slow down in rural demand.

Scope of the Sector

— TheIndian FMCG sector with a market size of US$ 13.1 billion in the fourth largestsector in the economy.

— FMCGsector is expected to grow by over 60% by 2010.