A manager must understand the people working with him and develop them suitably to give a better performance. As we know the Sales manager jobs is one of the most significant and wonderful jobs in the field of sales and marketing. Sales Manager is known as the representative of any organization or company. In the marketing field, Sales manager is main and most important chain between consumer and company. Company’s reputation is also depend upon the salesman because if the salesman is good in delivered services to the customer and handle, solve their problem, then it will help to increase the popularity and profitability of the company and other hand its vice versa.

A sales manager's job is somewhat complicated and tough and it requires the sales manager to take complete responsibility of the work force under them. Here, I am mentioning the sales manager’s role & alinement and what they must know as it is:

• The Sales manager has to keep the accounts of the sales team, product development and many other such jobs.
• She/he is the personnel who outlines, evaluates and analysis all the reports relating to accounting, packing, shipping, production etc.
• He is also correlated with recognizing the best expertise in a sales staff and thus giving his promotion to the essential level.
• He should keep an eye on new products or substitute products introduce by the competitors. If feasible he must also plan to introduce such products with a price advantage and usability.
• He should take the approval of higher management regarding expenses and development of new products.
• The sales manager set up an efficient plan for the company in which all the works are done for the members of the sales department which makes it easy for the sales members to give attention and get the outcomes within a limited period.
• The sales manager should grow fine working relations with other departmental heads and the general manager so that sales developments can be converted into way of action.

The main concept of the selling is that the Sales person must be fully aware and has knowledge of the product and services they are selling. Secondly, it is very important for them to know about their customers and other users in the market for his organization’s products and services. The sales managers monitor the sales department whose staff works in the field and interacts with the customers. Thus it is the talent of the sales manager to build up and gather the skills of the sales team.