The decision to become an entrepreneur is a personal one, but is affected by life experiences and circumstances and the favorability of the environment. But some people have one entrepreneurial moment and others have many in succession. It is not necessary to behave in an entrepreneurial way throughout life; it is possible to choose in and out.

All successful entrepreneurial businesses are based on well thought and perfectly planned marketing. Successful entrepreneurs are those who manage to engage in entrepreneurial activities and consider marketing as an important part of their success. Entrepreneurs have to be innovative-oriented, driven by new ideas and have spontaneous market feels, rather than customer oriented, or driven by careful assessment of market needs.

One of the greatest needs of Entrepreneurs is to understand and develop marketing programs for their products and services. Small firm’s success is based on the ability to build a growing body of satisfied customers. Modern marketing programs are built around the "marketing concept" and performance, which provides direction for entrepreneurs to focus their efforts on identifying, satisfying and following up the customer's needs.

There are 10 key action factors that characterize entrepreneurs. First and foremost, entrepreneurs make a significant difference. They are able to do this because they:

■ are creative and innovative

■ spot and develop opportunities

■ find the resources required to exploit opportunities

■ are good networkers

■ determined in the face of difficulty

■ Always ready to tackles risk

■ have control of business

■ put the customer first

■ create capital (which can be social as well as economic).

On the basis of these 10 actions, entrepreneurs play an important role in driving organizations forward, but they cannot do this alone. Not only they do draw on the skills and experience of other individuals; but also they need to establish and set in behavior patterns and processes that support to make continuous innovation and activity.