Back Links And Google Page Rank
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Back Links and Google Page Rank

Email Marketing Specialist
The actual relationship between inbound links and (GPR)Google Page Rank is not well known in the search engine community. All we have are expert opinions which may or may not be entirely correct. This article will take a closer look to find out what is really happening. For SEO, a technical understanding of back links and (GPR) Google Page Rank is essential to answering common questions asked by non-technical SEO clients, and to gain insights to improve the current SEO strategy.

An essential aspect of any site's growth is link building. Backlinks are defined as links from other websites that point to yours, and they are probably the most important part of SEO and ranking well in the SERPs (search engine results pages). Most SEO professionals will tell you that the key to ranking well in the SERPs is to accumulate more high quality backlinks than your competitors for whatever keyword phrase you're targeting. This takes time and hard work when trying to rank for highly competitive keywords, but it can be done. It has been proven many times, however, that Google (PR) Page Rank equates to link popularity, and then high popularity means “importance” but does not necessarily equate to “relevance.” This is why we can see low PR sites appearing high in search engine results.

We can only achieve our goal by conducting a scientific study. This means gathering data, analyzing it, and then making conclusions and recommendations. “A single test is worth a thousand of expert opinions.” In this study we will use the Google PR toolbar value (1 to 10), since the real Page Rank, according to Google, is not visible to the public.

The experiment will be aimed at answering the common questions asked concerning Page Rank and back links.
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