It has begun a few months ago, just a little late on the blog update , Google inc. has been slowly changing the way we look at search and search engine optimization. Search results are the usual listings you see when you do a search in Google, Yahoo or MSN

GEO-targeted campaigns mean greater use of localized text ads, which can use regional names, locations, or even regional colloquialisms to capture user attention and produce higher click through.Your personalized search results will show sites that Google belives you will like. So in theory, if my clients are showing up on your personalized search results, my clients will be directly infront of the people they want to be….the consumer. This is not a bad thing.GEO-targeted ads also tend to get good quality scores, resulting in lower click costs than can be had on national campaigns. Lower CPCs translates to lower cost per conversion and higher ROI.

If GEO targeted search results are appearing based on target market and demographic information, then we are in a win win situtation!