The ‘Image’ Matters

The way you present your website and showcase your product says a great deal about your business. Whether you like it or not, the appearance of your website will play a great role in determining whether people are actually going to go ahead and buy your products or not. A book is judged more often by its cover, popular to contrary belief. Therefore, it is imperative to pay attention to little details that can get you those extra sales to boost your returns. •Get high-quality, attractive images of your products for a lasting impact •Add easy-to-comprehend product details, preferably in bullet points to avoid cluttering •Improve the site appearance and go for a neutral template that would appeal to all age-groups.

The Payment Dilemma

It is always a great idea to have a variety of different payment options open to potential customers. A website that only supports PayPal is going to lose all customers who do not have PayPal accounts.

Honesty versus Dishonesty

This is an internal battle that we all seem to fight on a daily basis. However, it is one that is extremely important for online retailers. Why? Because the sales an eCommerce website is able to generate depends largely on how honest the website owner is regarding their services. If you do not have a returns policy, mention so. If you do not support free shipping of your products, let your customers know before they are deluded into believing otherwise. This will not only build your reputation for credibility but also keep your customers satisfied with your services.

User-friendliness

This might come across as cliché, but customers are repelled by ecommerce websites with a complicated navigation. The greater the time it takes for a customer to reach their destination page, the greater their aversion to your website. Hence, the importance of a user-friendly website cannot be stressed enough. Moreover, it is important that your website is compatible with a number of different browsers for it to be accessible to a vast majority of individuals.

Never Underestimate Research

Some quotations never go out of fashion. For instance, ‘keep your friends close and your enemies closer’ is one such quote that speaks volumes. For an increased eCommerce rate, it is important to keep tabs on how your competitors are performing and to study websites that are performing considerably better than yours. Moreover, following guidelines offered by experts is also a great way to augment your website’s conversion rate.

Using these pointers to improve the functioning of your eCommerce website is likely to maximize sales to a great degree. However, it is important to remember that this list is not exhaustive, as every online business is unique and employs a unique set of rules to ensure its success.