These business websites are developed in such a way that help in getting good business to the businessman. All these websites are developed on the particular template. The template is user friendly. For online shopping user has to go through some steps like-

•Select the item
•Filling in the details such as name, address etc
•Make payment

This is the standard template that is followed by various business websites. There can be some more steps in some websites or maybe some other format to follow. These changes are decided by the businessman or the owner of the websites.

When there is a change in the standard template of these types of website according to its customers, it is called as custom web development or customized website. These changes may be like, after selecting one item a pop up comes and offers other item to buy or it shows some offer of buying one more item on some discount. These types of changes are the particulars for a particular website because these changes are custom based and are decided by the business. This is the relation between the custom web development and online business.

The significance of custom web development in online business
As we already discussed websites are customized by the person who owned it. To run their business they give offers to the customer to prompt him to buy more and more. These offers attract customers and they buy a number of items that gives satisfaction of the customer as well as a shopkeeper, in a common language. Hence it increases their business and significantly increases their profit.

Apart from this, a businessman wants his website unique, attractive and different from the other website of the same kind. For this he/she wants their website to be developed as their own choice like color, images, pages, steps for online transaction etc. It is very important to hire professional web developers for this purpose.

One of the significance of the customized web development is to make it user friendly. The customer has to work minimum on the internet to get the product that will make him happy. This policy is applied by the web designer for the website owner or business owner to get good response from the customer and obviously to get good profit which is the first requirement of any business.