Do you have a business?  Good

Do you have enough marketing budget  Great

Do you have patience to persist with it?  Better read this article

What is the one thing that will guarantee your success in business and life? Conventional wisdom says that it is about never giving up. Success means patience and never quitting, since quitting is for losers. Right?

 If you are a business owner, one thing you must quick fix in your mind that five or seven impression of your advertisement can create awareness of your product in customers mind but it is not enough to generate sales.

To truly comprehend how much frequency is enough to spark that sale, you have got to know just what your prospects think from each exposure. Here is exactly what each one thinks as he or she looks at the ad you have run.

1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, Oh brother!
8. The eighth time, he says, Here is that confounded thing again!
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it some day.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering

The list you have just read was written by Thomas Smith of London in l885.

But we are in a new era, so how much of that list is valid right now? The answer is all of it! Do you think commitment is easy to maintain after an ad has run nineteen times and nobody is buying? It is not easy. That is were you need patience. You must know it takes repitition.

As real estate is location location location, marketing is frequency frequency frequency.

So keep going!

For more on internet marketing visit@  www.thebrandsaloon.com